As companies begin working to expand their online presence and bring an ever greater number of visitors to their sites, though a variety of methods exist for this purpose, none has proven itself to be nearly as effective as the use of online videos. Web video production has seen an exponential growth in popularity in recent years, given the increasing simplicity and efficiency of these efforts as a result of a number of key technological advances.Due to these new techniques, video has become easily the most timely and cost-efficient method by which companies can begin extending their message to reach the broadest possible audience and draw them in to the company’s site, ultimately bolstering conversion rates by as much as 50% in many cases. But to begin with, companies will need to be made aware of those most commonly effective web video productionstylesin order toguide these efforts.

1.Live Streaming

Live video streams are used to allow the viewer to get an inside peek at the work a company does, via a real time feed, letting the audience feel as though they were right there in the action of it. This can be a valuable tool as it provides visitors with the ability to see the quality and care that goes into a company’s products and services, as well letting the company to begin to develop an all-important human connection with the viewer.

2.Video Testaments

In order to help build a sense of trust and loyalty in their brand through free marketing tactics, many companies have already begun using video testaments to this end. Here, as a result of the wide spread use and simplicity of creating online videos, companies can ask their customers to create video content promoting the company’s products and services. This techniques not only enables companies to develop a reputation as being in close touch with their customers, but can be made use of for free and with next to no experience in video production.

3.Video Interviews

Yet another strategy for companies looking to make incredibly simple videos for little to no cost is through the use of video interviews. Here companies can enlist their high ranking and most knowledgeable employees to sit for brief interviews which can be used to provide insight for the viewer into the inner workings of the organization, as well as helping to put a human face on the company and further develop a human connection.

4.The How To Video

One of the most important video techniques a company has in their web video marketing arsenal is the “how to” video. Creating video content designed to educate the viewer on the proper use of a company’s products and services is a sure way to boost search engine results, drive viewership and ultimately lead the audience back to the company website.

5.Product Evaluations

Recent studies have shown that nearly 90% of web users in the U.S. will use the internet to research companies’ products and services before making a decision. This is where the creation of product evaluations can help companies to greatly boost drive conversions and boost sales. Here companies should not only produce videos evaluating their own products, but those of their competitors as well in order to demonstrate to the audience a dedication to quality and excellence.

Whatever direction a company should decide to take in their video marketing strategies, it is important that they remember that each video contain a link in order to lead viewers back to the company’s website, as the ultimate goal of these labors is to increase the flow of web traffic, improving search engine results, and boost conversion rates. So long as companies take the time to produce quality video content and place them properly, these results and more are guaranteed.

In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting http://www.killerproductions.net or follow us on Twitter: @killer_video

J.T. Moore is the founder and Producer of Killer Productions, established in 2001. Killer Productions is a full-service Internet video production company. We specialize in creating effective web videos and web commercials for any industry, product, or service. http://www.killerproductions.net

Author Bio: In addition, the Killer Productions team are experts in developing and implementing profitable web video marketing strategies and video SEO tactics. It is our goal to bring visibility, thereby increasing Internet sales or leads through the proper use of videos and video SEO marketing strategies. Learn more about us by visiting http://www.killerproductions.net or follow us on Twitter: @killer_video

Category: Marketing
Keywords: video prodcution, video marketing, video