Everyone likes going to conferences. It’s where you meet new people, and where you learn about new developments in your field. In fact, if there’s one thing you can say about business conferences it’s that the networking is probably just as important as the actual business part or instructional part; maybe in the long run even more important. After all, it’s always business relationships which drive the economy, and conferences are places where, even if not much business gets done, the social interactions which take place night and day can lead to a great deal of business down the road, simply because people get to know each other in a different light.

Still, we do have to consider the nuts and bolts of the business conference, and one of the mainstays of all of them is the presence of marketing materials. These old familiar standbys, however, are due for some updating, mainly because of the rise of social media.

The first thing you should be doing is setting up a Facebook page just for the conference itself. The 2012 Microstat Widgetpalooza, or whatever the theme of the conference is. You can link it your own website, but you want to have an active internet presence for any big event. This gets people anticipating the event, because you are going to want to build as much buzz as possible. You’ll want to be sending emails to everybody on the attendee list, and get them coming to the Facebook site, reading your posts and making their own comments. This is a good time to let everyone know about the serious part of the conference, and that means several hours every day of sitting together and listening to talks and following along in their presentation folders.

And don’t forget the value of Twitter. You can use that before and during the conference, to keep people tuned in as to what’s going on in your company at all times.

As for the folders themselves, we recommend that every document and every page of every document be carefully planned. We strongly endorse the use of graphs and charts and as many big picture ideas as you can come up with. At these events, people are looking for the next big idea. They are not there to participate in a study hall. A good full service printer can take all of your ideas and put them into brochures, flyers and booklets which will use four color printing and clear, legible typeface. For a conference where so much emphasis is placed on image, you are going to want your presentation folders and all the content in them to stand out and be highly informative and readable. Ask your full service printer to go over all of your graphics and layout choices with you to make sure your choices make the best impression. All of your documents should include your internet links: website, Facebook and Twitter if you have it.

Contact Conquest Graphics today for a discussion about how you can jazz up your presentation folders with social media connections. Visit Conquest Graphics

Contact Conquest Graphics today for a discussion about how you can jazz up your presentation folders with social media connections. Visit http://www.conquestgraphics.com/Products/Presentation-Folder-Printing-Services

Author Bio: Contact Conquest Graphics today for a discussion about how you can jazz up your presentation folders with social media connections. Visit Conquest Graphics

Category: Computers and Technology
Keywords: Social Media, Twitter, Facebook, Graphics