In this electronic age a new trend of direct marketing has raised that is named as email marketing. It involves the delivery of a message commercially important to a group of people. Email is broadcasted to the current or new relevant customer. This email content may be an ad for promoting your product, some business request or for donations. This makes the customer aware of company products and services.

Email marketing enhances the relationships among the customers and business. This promotes customer loyalty and trusts this resulting in repeat purchases. Some emails may have convincing material about the company’s new product.

Types:

Email marketing is done by different types of mails:

Direct emails:

The content of a direct email is a promotional message like the announcement by the company for offering a discount package or launching of their new product. The email addresses are acquired by the companies by maintain their own customer email address record or renting this list for a service company.

Transactional email:

These emails are sending in response to some customer’s action. This action may comprise a message about your purchased product, purchases, receipt or order confirmation. This way of email marketing is more effective to engage customers and getting their attention. The transactional email services are provided by the software vendors. These vendors provide their email marketing service by charging money. They also help to run marketing campaigns.

Advantages:

Email marketing has gradually become famous method for online marketing. The most famous way is search engine marketing. It generates high traffic.

– The investing costs are less as compare to the other media investments.

– An exact estimate of return on investment can be generated.

– The delivery process of email is simple and within no time the email is sent.

– Increased customers rate

– An easy way to keep your customers update about latest products and events of your organizations.

Disadvantages:

The main problem faces in the email marketing is low delivery rates. According to a report issued by company providing mail services, a delivery rate of only 56% was gained. The remaining 20% messages were rejected and 8% filtered. To avoid this program used by the email service providing company should not violate the spam laws.

Legal Requirements:

The laws for electronic communication are also introduced. These laws are for controlling the email delivery contains the content like pornography. Certain marketing acts are also involved. A penalty is charged on violating for spamming recipient. To compliance with this act special soft wares or services are utilized.

Email marketing tips:

For experiencing good email marketing results you need to follow some tips:

– Your email should contain obvious links free of ambiguity. Links should be visible and prominent from your other page content.

– The image use in the email should be limited. Don’t try to convey your message whole by using an image because sometimes images are not displayed to the user.

– To save your reputation defines an easy way to the user to unsubscribe when they want to remove their email from your mailing list. When they can’t they spam your link that causes a bad effect on your repute.

Dhruv Patel is a happy DreamHost customer. He has a web site to promote DreamHost. DreamHost is one of the best hosting providers. Use the DreamHost coupon to get a discount at DreamHost sign up.

Dhruv Patel is a customer of DreamHost. DreamHost is one of the best hosting providers. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon. You can check the coupons at http://ahappycustomer.dreamhosters.com/dreamhost-coupons.html .

Author Bio: Dhruv Patel is a happy DreamHost customer. He has a web site to promote DreamHost. DreamHost is one of the best hosting providers. Use the DreamHost coupon to get a discount at DreamHost sign up.

Category: Internet
Keywords: email, marketing, host, web host, dreamhost