In its quest for setting up strong grounds in Indian market, Ford, one of the fine automobile producers, has faced various ups and downs. It has invested over 500 million UD dollars in India to make it just as big as Maruti, Tata Motors and likes. With the launch of its new small car, Ford Figo, the company is moving ahead to acquire a lead in hatchback segment. The American car maker has set an aggressive marketing to capture small car segment.

Ford Figo is not just a small hatchback but a game changer for the automobile manufacturer that will soon come to the right track. The car is fully loaded with remarkable features that every small car owner looks for. Its array of specifications include rapid deceleration warning, smart programmable remote key, lane changer indicator, speed sending volume control, intelligent central lock system, 6 speed blinking wiper and much more. Company has also taken care of rising fuel prices and have introduced diesel version of Figo along with petrol, both stuffed with equal features and power beside affordability and fuel efficiency.

Ford Figo petrol is powered by 1.2L, SEFI, 1196 cc petrol engine delivering an outstanding performance of 71Ps with five speed manual transmission. In its diesel version, you will find a dynamic 1.4L Duratorq diesel engine pumping power to the complete car and offering maximum output of 69PS with great fuel economy at the same time. In totality there are 8 variants of Ford Figo available in the market, perfectly engineered and reasonably priced to cater Indian customers. The car also has stylish exteriors with a solid creased body which makes it a true head-turner. The inner cabin is designed for great comfort and safety to its occupants while driving on city and highway roads alike. Some of the safety features offered in this car are Anti-lock Braking system with EBD, front airbags, belt sensors, door-ajar warning etc.

However, with the competition increasing and many new small cars have entered in – Honda Brio, Toyota Liva and existing leaders Maruti Suzuki and Hyundai are strengthening the small car market in India, the American car maker has launched a unique strategy to offer discounts on diesel cars and started attracting masses. With the huge gap between Petrol and diesel, Figo diesel is able to create a pull in sales by offering heavy discount campaigns in India. A new wave and an attraction is created on the market place from hatchback buyers in India.

If you are looking for a good looking small car that not only suits your budget but looks great while driving down the lane, then Ford Figo is one of the best options to consider. The company has given its best shot in small car segment and has designed its latest vehicle keeping in view the needs of average customers. You can also choose the color of your Figo from the flamboyant choices offered by the company which includes panther black, chill, diamond white, Colorado red, squeeze, sea grey and moon dust silver.

Author Gagan Modi provides information on Ford Figo, Figo Diesel and Ford Fiesta Classic models in India.

Author is Gagan Modi, who provide information and updates on new cars and loans through http://www.mycarhelpline.com and http://www.ecarloan.in

Author Bio: Author Gagan Modi provides information on Ford Figo, Figo Diesel and Ford Fiesta Classic models in India.

Category: Automotive
Keywords: ford, ford figo, automotive