Everyone has heard of Twitter. However, gaining a significant following and using this social networking and micro-blogging platform for promotion takes the right knowledge and techniques. For more exposure and to enjoy a better Twitter experience, here are some tips that you need to consider.

Customize your Twitter profile. Are you customizing your profile? If not, you are leaving a lot of opportunities on the table. Complete everything as thoroughly and uniquely as possible and showcase links to your website and other social media sites on your profile.

Send a personalized welcome message. Instead of sending an automatic marketing or a canned welcome message to your new followers, thank them for connecting with you and find something unique in their profile that you can comment on. Everyone loves the personal touch, and some attention at the beginning will go a long way.

Build your network. If you are not initiating new connections and growing your Twitter tribe, you are not doing your business any good. Get better results by participating in chats, take out ads to increase your presence and use the appropriate tools to schedule your tweets and find the right people to follow.

Send regular tweets. Sending too many or too few tweets can both cause problems so find the sweet spot between the two. A general rule is about five to ten tweets per day during the week. The peak times for sharing are from 10 a.m. through noon and from 8 p.m. through 10 p.m.

Keep it relevant. Keep in mind that relevancy is key to any successful campaign. As such, you need to make sure that your chosen product is relevant to your followers. If not, your tweets will only annoy them, and you will risk losing your credibility and your followers along the way.

Make it personal. Personalized tweets convert a lot better as compared to generic canned messages. Recommending a product that you personally believe in and sending custom-made tweets to different people can significantly improve your conversion rate. In addition, promoting top-notch products that deliver results can also help you build your reputation among your followers.

Diversify your tweets. Use a variety of topics to appeal to a wider variety of people and keep your followers from being bored. You also increase your chances of appearing more frequently in Twitter searches by using a more diverse set of keywords.

Make it natural. Enjoy great conversion rates by making sure that you mention your affiliate products as part of an ongoing conversation. Mention the products that you are actively promoting when someone asks for your recommendation. When done right, this will significantly improve your conversion rate.

Promote your affiliate product indirectly. Resist the urge of sending a direct link to a product that you are currently promoting since most Twitter users consider this practice to be in extremely bad taste. Consider linking to an informative article or a balanced review on your blog which contains your affiliate link instead. This will make your promotional efforts appear less blatant and a lot more credible.

Be a helpful part of the community. Keep your self-serving tweets at a minimum. For best results, follow the 80/20 rule. Tweet about helpful ideas 80% of the time and about products 20% of the time. Keep in mind that moderation is another vital key to successful Twitter marketing. Tweeting about a brand or products all the time will do your more harm than good.

Listen to your followers. Twitter is more than a mere broadcasting tool. It is a great feedback device that can help you stay attuned with how your followers respond to your messages.

Avoid using auto-tweeting tools. While there are a number of apps that can help you share your content to Twitter, you should resist the urge of using them. However, if you feel that there is an absolute need to use such tools, make sure that you don\’t use overlapping services.

When done right, promoting on Twitter can provide more exposure, valuable feedback and a way to introduce people to products and services without them even noticing. Use it wisely and it can be a great online tool.

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Author Bio: Great info on using social networks to profit online can be found at social network marketing as well as marketing with Twitter.

Category: Marketing
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