In 2012 Apple paid developers over $7 Billions. Most of this was paid to mobile game developers and the majority was due to users buying coins and currencies via In-App Purchases. This is one of the reasons why many game developers are looking to Add In-App Purchase based monetization. Here are a few tips from companies who succeeded with this model.

First Tip – You should let your players win coins

Selling virtual goods have been the focus of many game developers. However, If you are serious about your desire to add In-App Purchase to your game as well as making cash out of it you should focus your game design efforts on designing opportunities for players to earn coins. This has proven one of the key factors to success in games that wants to monetize using this powerful model. The way it works is simple enough, players collect coins in game play and then are drawn into an economic strategic game of deciding how to spend the coins they collected to improve their game play and upgrade their characters. This creates the important emotional bond that later on leads them to spend real cash in the game.

Second Tip – You should give your users a Bonus

Giving your users a bonus is a great way to get them started on getting into the habit of spending their earnings in your in-game store. If you want to Add In-App Purchase to your game – this is one of the best tips you can get. It\’s important to also give the user an immediate mission to spend this bonus. If you are designing a game with planes, have the user buy his first plane right away before he even starts playing.

Third Tip – Never run out of virtual goods to sell

You must found this situation familiar – the user purchased a few things in your store but then there aren\’t too many things for him to buy more. If you look at the most successful games who have chosen to Add In-App Purchase, you soon realize that every purchase in the game store unlocks at least one additional item. In some games the purchase of a single item like a car unlocks a series of available upgrades that sums up to 3,125 upgrade combinations.

Fourth Tip – One currency is not enough, have at least two

This is what separate the mans from the boys. Seriously, if you look at games that monetize well there is always more than one type of coins. There are many ways to do it: coins and stars, cash and respect points, gold & gems, dollars and gold – chose your flavor.

Fifth Tip – Make sure your store can evolve over time

The world around us constantly changes. Virtual worlds and the way players are engaging with them can be even more dynamic. Game Designers who want to Add In-App Purchase store that takes that into account should make an evolving store. One option is to design your store with a predefined evolution function by levels. Another option is to build or buy a service that allows dynamic changes to your in-app purchase store.

CEO @ SOOMLA, Entrepreneurs x 3, Blogger x 4 In my current position as CEO of SOOMLA my focus is on mobile game monetization by allowing game developers to – Add In-App Purchase Prior to that I founded an ad network focused on blog monetization and before that I was one of the founders of EyeView which specialized in video monetization.

CEO @ SOOMLA, Entrepreneurs x 3, Blogger x 4 In my current position as CEO of SOOMLA my focus is on mobile game monetization by allowing game developers to Add In-App Purchase – http://soom.la/Add-In-App-Purchase

Author Bio: CEO @ SOOMLA, Entrepreneurs x 3, Blogger x 4 In my current position as CEO of SOOMLA my focus is on mobile game monetization by allowing game developers to – Add In-App Purchase Prior to that I founded an ad network focused on blog monetization and before that I was one of the founders of EyeView which specialized in video monetization.

Category: Computers and Technology
Keywords: Add In App Purchase, Add IAP, In App Purchase, Mobile Game