One thing that no one, regardless of what kind of product or service they may be offering wants to do is to cast too wide of a net. Certainly, it would be nice to have the kind of advertising budget that would allow for the purchase of prime time television spots, but the rate of return on these campaigns on mass audiences are mixed, at best. It’s far better to aim your message directly at the people who are, by definition, the most likely to be interested in what you have to sell.

For many companies, this means relying on targeted campaigns using demographic lists. As far as direct mail campaigns in particular are concerned, it definitely beats using a shotgun approach – but there are limits to the ROI using this method as well. Especially for those in the insurance and financial planning industries, there are many people even in your ideal demographic who just aren’t interested in your message. Perhaps they’re satisfied with their current insurer or financial planner; or maybe it’s not quite the right time to reach them yet.

Successful marketing relies on getting the right message to the right audience at the right time. When is the right time? There’s no one answer to this question, but one thing is certain; consumers are far more likely to listen to what you have to say when they’ve specifically requested information from you.

That’s where ventureprospecting.com comes in. They’re the premier source of requested information lists, specifically targeting consumers interested in Life Insurance, Annuities, LTC, Medicare and Financial Planning services. Unlike the demographic list-based campaigns used by most agents and financial planners, which has an average response rate of 1% – 2% (perhaps 2% – 3% more if agents take the time to call behind their mailing), requested information lists produce an average response rate of 5% – 7%, with an additional 5% – 7% response rate from follow up calls.

It’s an impressive ROI for a direct mail campaign, to be sure – and there’s a very simple reason why ventureprospecting.com’s requested information lists outperform demographic lists every time. People who aren’t expecting your mailing will view it as just another piece of junk mail (which is why the response rate for demographic lists is so dismal) and toss it immediately. However, people who have specifically indicated their willingness to be contacted are, by and large, genuinely interested in what you have to say; and just as importantly, they don’t see you and your company as a nuisance, but an expert in your industry and a source of useful information.

If you’re in the insurance or financial planning business, that’s exactly the kind of perception that you want to create among potential clients. Even if they don’t respond to you right away, many of these people will keep your contact information handy and get back to you later on, so the results of a single direct mail campaign using quality requested information lists from ventureprospecting.com often continue to accrue for some time to come. If you’ve been using demographic lists to reach your target market, it’s time to start improving your ROI by focusing on people who’ve asked to hear from you.

Ron Franklin http://www.ventureprospecting.com 8776110373 rfranklin@ventureprospecting.comVenture Prospecting

Ron Franklin http://www.ventureprospecting.com 8776110373 rfranklin@ventureprospecting.com

Author Bio: Ron Franklin http://www.ventureprospecting.com 8776110373 rfranklin@ventureprospecting.comVenture Prospecting

Category: Marketing
Keywords: www.ventureprospecting.com, Insurance Leads, Life Insurance Leads, Financial Planning Leads