Chances are you can think of dozens of successful logos right off the top of your head because they are effective and memorable. Businesses go all out planning the logos you see marking restaurants on the roadside or designating stores within a mall, and as a small business owner, you need to do the same. Sure, the big chains have entire marketing departments and countless dollars at their disposal, but that doesn’t mean you can’t create an appropriate logo on a much tighter budget.

The first thing to remember is that no matter how much you can afford to allocate for the logo design, you need to find a professional designer to draw it up for you. They have specialized skill sets that include extensive typography experience, as well as the creation of original art that will showcase your business as unique entity – something sloppy clipart designs can’t do. You might not have the thousands of dollars needed to hire an actual design firm to help, but there are many independent designers you may be able to turn to for similar services at discounted rates.

As tempted as you might be to get the ball rolling on your logo design as quickly as possible, remember that you need to provide the designer with a general strategy the moment you begin working with him or her. That means you’ll need to take a few days, at least, to brainstorm some ideas. The task may sound daunting to someone who has no design experience, but as someone who’s extremely familiar with your business, it should be simple to provide some ideas the designer can base the design on. For example, start by asking yourself what your company does, who its customer base consists of, and how it stands out from similar businesses. The aspects that make your company unique may very well end up highlighted in your logo. As you brainstorm and consider important details like possible color schemes and fonts, it’s important to keep the big picture in mind to ensure the logo matches the brand of your company.

Before you talk with the designer, you should have a vague idea of the logo you want. Although larger companies are often well served by vague, abstract (yet graphically appealing) logos, they’re best avoided by companies that have little or no brand recognition within their industry. Instead, you might consider a full-text logo that revolves around typography, or incorporating a pictorial representation of your products or services into the design. The latter is probably the best choice for you because it gives the viewer an instant idea of what your business does. If you own an auto repair shop, you might consider using the image of a wrench, for example.

As you work to dream up the perfect logo with your designer, be sure to convey that you’re looking for in a timeless design. While you may have to make decisions about whether a classic font or a more modern one is the right choice, the overarching principle is to choose elements that won’t seem dated in 10 or even 20 years. After all, if you’re planning for the company to stick around and continue to expand in years to come, you wouldn’t want to be forced to redesign an outdated logo, would you? Also, be sure that your logo is completely scalable – that means that you should be able to apply it to a billboard or a business card without a loss of legibility.

By keeping a few simple guidelines in mind and leaving the legwork to the professionals, you’ll be able to provide your business with an excellent logo.

John Soland is an experienced writer who has contributed to a number of notable publications. As a lifestyle expert, he is able to offer advice in various fields, including business.

John Soland is an experienced writer who has contributed to a number of notable publications. As a lifestyle expert, he is able to offer advice in various fields, including business. http://www.topworkplaces.com/frontend.php/regional-list/company/tampabay/laser-spine-institute

Author Bio: John Soland is an experienced writer who has contributed to a number of notable publications. As a lifestyle expert, he is able to offer advice in various fields, including business.

Category: Marketing
Keywords: business, small business, small business logo, logo design, marketing