When learning how to write content of good quality for your website, it’s important to incorporate the best SEO (search engine optimization) practices known to the World Wide Web. Nowadays, it’s vital for business/company owners or ordinary people, who just want their sites to top the search engine ranks, to learn the ropes of basic— but effective— SEO writing. It has been proven to be effective and helpful to people who have done it.

But, unknown to those who are unfamiliar with how SEO works, writing contents for your website may not be as easy as it seems. Sure, it uses basic grammar and all, but without proper content management, your site might end up being buried under millions of sites with better SEO practices. Writing for the web requires a lot of research and just the right amount of the right words, so it’s important to discover the key reminders when creating a fresh content for your site.

Now, you may be wondering about how to write content for websites. The following tips are some of the first things you should know about:

– Topic – when making contents for your website, make sure to choose a relatable topic. Scout various forums and other internet havens for hot and trending topics. Out of that, select a specific thing you want to talk about and focus on that central idea. Why? It maintains the solid structure of your article. You wouldn’t want to overwhelm your readers with a general topic covering lots of sub-topics in one article, would you?

– Research – the key to a good and accurate article is a full-on research. You don’t have to go out and do a field research; instead, you can search the internet and find very reliable sources for your content. Have more than two websites to back you up, and read your sources very well. Use them only as references, because spinning or copying their content won’t do you (and your site) any good.

– Keywords – for people who are very acquainted with SEO, these babies are the most important words in any web content. Keywords are, most likely, the words which people input on the search box of a search engine. In short, this group of words is one of your tickets to site optimization. For a very effective content, construct your keywords carefully by planning them beforehand. Use specific keywords for better chances of your site ranking up first. (For example, instead of “mugs,” go for precise ones, like “travel mugs” or “coffee mugs.”) Also, place your keywords in strategic places, like in the title, first part, and last part of the article. Distribute them around the content, too; but don’t do keyword stuffing, for that will make your article look like a spam. Have an appropriate amount of keywords to put in the content.

Practicing how to write content with substance and a couple of enticing factors to allure readers may not be that easy, but with enough knowledge of the basics, you will surely survive.

Wadner Tranchant is an Author and internet entrepreneur. To learn more about