Seeking Creative Jobs in the Healthcare Industry
Healthcare may not be the first industry that comes to mind when creative professionals are racking their brains for a career that will allow them to expand their talents. However, as healthcare institutions grow, merge, and compete for business, there is an ever-increasing need for them to connect with prospective patients in new and creative ways. Virtually any type of creative job can be appropriated to the healthcare industry in some way or another, as the industry is no longer reserved for doctors, nurses, and other medical professionals that deal with direct patient care. These days, some of the largest healthcare institutions in the world are seeking bold, creative thinkers and problem-solvers to propel their business to the next level.
Marketing
Just like any other businesses, hospitals, surgery centers, urgent care clinics, imaging facilities, and a variety of other healthcare institutions need to advertise in order to bring in patients and business. Unless a facility has an exceptionally good word-of-mouth reputation and referrals, it will likely fall below the fold if it doesn’t market itself to new consumers. That’s where marketing professionals come in. From print advertising like billboards and newspaper ads to online advertising through websites and social media, marketing spans a broad range of categories which can be especially useful to healthcare facilities that need to communicate the value of the services they have to offer.
Web Design
All consumers, including those looking for healthcare services like annual check-ups, physicals, and surgery, use the Internet to find what they need. These individuals expect to not only find information about the services or products they are considering, but also determine where they can get these products and services. Hospitals and other medical institutions have websites as a way of creating a web presence for themselves so that they can stay relevant in these technologically advanced times. Graphic designers and website designers are in high demand for facilities that want to create engaging, information, attractive, and user-friendly websites that potential patients can use.
Social Media
Companies throughout the world are searching for social media specialists who can optimize awareness of their brand through community sharing platforms like Facebook and Twitter. Social media can be a great way for hospitals, clinics, and other healthcare facilities to interact with members of their community and provide information about what they have to offer. Social media gurus can work with the marketing departments of healthcare institutions to implement plans that introduce new services, share research, gain funding, and promote non-profit programs. Patients also use social media as a means of joining communities in which there are others who are going through the same health issues as they are. This is an ideal way for medical institutions to offer advice and enter the conversation about the newest treatments and procedures that are available. Social media is also an effective way to bridge the communication gap that can often develop between patients and their healthcare providers.
Event Planners
As healthcare is growing increasingly more institutionalized and confusing for many people, it is more important than ever for medical facilities to “demystify” themselves and cultivate a stronger connection with the communities they serve. Professional event planners are needed to facilitate health screenings, wellness programs, educational initiatives, and a variety of other enterprises that take expert logistical planning, communication skills, and, above all else, creativity.
So, if you think you might like to work in the ever-growing field of healthcare but you don’t have a medical license or degree of any kind, you may still be in luck. There are countless ways that you can offer your unique talents and training to medical institutions, and you’ll still be helping patients by connecting them with the facilities that meet their wellness needs. Other creative professions that are uniquely suited for the healthcare industry include social work, art therapy, music therapy, medical illustration, forensic science, and instructional design.
John Soland is an experienced writer who has written for a number of notable publications. As a lifestyle expert, Mr. Soland is able to offer advice and insight on a multitude of topics, including those pertaining to healthcare careers.
John Soland is an experienced writer who is able to offer advice and insight on a multitude of topics, including those pertaining to healthcare careers. http://www.topworkplaces.com/frontend.php/regional-list/company/tampabay/laser-spine-institute
Author Bio: John Soland is an experienced writer who has written for a number of notable publications. As a lifestyle expert, Mr. Soland is able to offer advice and insight on a multitude of topics, including those pertaining to healthcare careers.
Category: Medical Business
Keywords: healthcare careers