Creating effective SEO content can be a daunting task since the rules of SEO normally change all the time. Google itself mentioned that it makes around 500 changes every year to its algorithms.

When writing content, here are four things that you need to focus on which have been modified in the last few years. Note that it may require you a lot of things in order to create an effective content.

Keyword Stuffing

In the past clients, will ask for content with 5, 10 or even 15% keyword density. But these days, Google refers to that practice as keyword stuffing. Stuffing of keywords is committed if you use the keyword phrase repeatedly, that it can make the article look awful. To create effective content you need to strive for a 1 to 2% keyword density only. In order to achieve this, you need to repeat the keyword phrase only every 150 words. If you follow this rule, there is no need for you to worry about your content being considered as keyword stuffed.

Using the ALT Tag

Search engine prefers mixed media results, like photos, videos, info graphics and others. Thus, if they check on your article, they catalogue the video and pictures as well as the info graphics. The ALT tag describes what the photos are all about. Therefore, it is best to include it so that your photos can be placed properly in search results.

Create Themed Content

You should add more than one keyword phrase in your copy, like using secondary as well as a tertiary keyword phrase to mix out the content. It is known as themed writing SEO content and search engines prefer this kind of content.

For instance, if you are writing an article regarding baking apple pie. If search engines bump into the term apple, they will have no idea if you are referring to apple pie or apple computers.

However, if your article has keyword phrases such as bake apple pie, ingredients for apple pie and apple pie recipe, then search engines can easily distinguish that you are dealing with recipes and baking, and not electronics and computers.

The secondary keyword phrases provide search engines several details, which aids them in properly categorizing your content, which can also help you get better rankings in the search engine results pages.

Significance of Shared Content

Search engines like content that is shared at lot since they presume that it must be good since there are lots of people who are linking on it, blogging about it and posting it in social networking sites. Thus it will be easier for your content to be shared with the use of plugins such as ping. Creating effective SEO content is just a part of the search war; the other part is doing all those behind the scenes. If you search online, there are lots of sites that provide information on how coming up with viral content is carried out. This is very effective in getting the traffic that you need for your site and at the same achieve the ranking that you want.