Fatal Publicity Mistake #3

Many people don’t try to get publicity for their business because they’re afraid they’ll get nervous during the interviews. You won’t get nervous during your interviews – and I’ll prove it to you.

Would it be fair for me to say that in your lifetime you’ve listened to 1,000 radio talk shows? I think it’s fair. Actually, I think that’s a pretty conservative number, but let’s go with it.

During those 1,000 radio talk shows, have you ever heard a nervous guest on the show? No, you haven’t. Neither have I. Is that because they’re professional guests? No, they’re just like you and me. They’re everyday people with something to say that reporters and talk show hosts are interested in hearing.

They may know how to get rids of moles in a garden. They may know an easy way to do spring house cleaning. They may know 17 dinners that take less than 15 minutes to prepare. They may know how to save money on travel. They may know how to choose the right insurance for all of your family’s needs.

Did you notice that none of those topics are unique, or dazzling or sexy? You don’t need a unique “hook” to get reporters interested. In fact, I hate the word hook when it’s pertains to publicity. You’ll never hear me use the word hook. It makes you think you need a hot topic to get any publicity at all.

You don’t. You simply have to know something the audience wants to know. That may be how to make holiday cookies or how to quickly and easily train a dog or how to fix a leaky faucet or how to take care of a toothache on Christmas morning when no dentist is available. Simple topics with information the audience wants to know. Learn how to get and use publicity for your business. It’ll be the best skill you could possibly learn. And the best way to learn how to get publicity is to visit the site at www.milliondollarpublicity.com.

Oh, back to those people who are guests on radio shows – why don’t they get nervous? Well, they’ve learned the little secret about doing interviews. Once you learn that secret, the interviews become a breeze with no chance of getting nervous. What’s the secret?

Well, the vast majority of times, when you do radio interviews, you don’t go anywhere. You do the interview over the phone, right from your home. You can be sitting in your comfortable easy chair with a cup of tea next to you and your dog at your feet.

You can be in a hotel, in your car, in a restaurant. Wherever there is a phone or wherever you can get cell phone service, you can do interviews.

I’ve done thousands of radio interviews. Maybe 10 times I was actually in the radio station’s studio. Every other time I was somewhere else, doing the interview right over the phone.

So, if your fear of getting nervous has been holding you back from trying to get publicity, you can put that to rest, now that you know the inside secret. Now get busy writing that press release!

The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian’s website – http://www.Hartunian.com

The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian’s website – http://www.Hartunian.com

Author Bio: The best source for reliable information on how to get publicity for your business (regardless of what type of business you have) is Paul Hartunian’s website – http://www.Hartunian.com

Category: Business
Keywords: what is a press release, how to write a press release, how to release a press release, online pr,

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