How to Keep my Business Growing and Stay Profitable

Way back in 1996, I started an internet advertising service in Loveland, CO. We are almost 19 years later since the start of what was a small enterprise. Now, we are out in Sacramento growing and working with other parent companies to offer the most comprehensive marketing packages for businesses that want results.

With that being said, it is easy to say that it is time to locate offices in the larger cities including Los Angeles, San Francisco, and New York City. That sounds great. What is the best way to get these offices in the best location for business growth. Everyone wants to be in a spot where business can grow with new business partners. You also want to be in a location where you can continue to support existing clients. They are all great locations that should definitely bear some good fruit.

How do I work all of this into the budget? Part of my return on investment analysis has to account for the new revenue that I will bring in. It will have to offset all of the overhead costs of the big city including lease, parking, higher employee pay, etc. I went off to investigate. One of my business partners told me about virtual offices and renting office space that comes with all I need already including assistants, answering service, conference room, and offices without all of the costs. This sounds really good to me.

After researching on line, the savings is potentially very large. Also, I will still be able to have presence in these major cities and function the best for our future new business partners. After reviewing some of the benefits, it seems like a good way to go. Sometimes I think that rolling with one of the office space rental companies that support virtual offices is the best way to go. After a little thought, I checked to see who gives a 30 day trial on office space and services so I can check out the perks.

There are a few companies that do this. One major plus of this for my type of business is adding business partners. Utilizing referrals from existing business, in 30 days we could have 10 large businesses working with us. Cost is not an issue then. That could set us up for some more growth. Of course, if we did not get the growth, we have the 30 day trial. This gives us time to possibly look at other locations if one of first choices is not the best choice for our company.

It is good to be open minded and budget conscious. I certainly want to grow the right way. I also want to minimize risk as much as possible. The lighter the stress is the better we all function. We will see what happens. For those that want to grow, renting out office space from companies that provide everything may be the best way to go. There is still the potential of a virtual office. It is simply which one is better for the business or is it a mix of both.

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