Companies often use embroidered apparel to market their business and generate brand awareness. Corporate apparel can be used as a promotional gift, employee uniform, or as a present to special clients.

Before investing in embroidered apparel it\’s a good idea to become familiar with the process. Having logos sewn onto garments requires careful consideration about artwork, fabric selections, and thread colors.

The initial step involves creating the design that will be used. Most people use their logo, website address, and business name. However, just about any design can be added to clothing. The primary drawback of embroidering large or elaborate designs is the cost.

Business owners generally find it best to hire a graphic designer to create their artwork or logo. It\’s best to use single-color designs when possible to minimize costs. A good rule of thumb to remember is the more colors involved the more costly to embroider. An affordable strategy is to sew logos or text onto sleeves, collars, or chest area of clothing.

Once the design is finished it is passed along to an embroidery designer. The graphic is turned into a pattern that can either be hand sewn or uploaded to a computer in the sewing machine.

Designers tend to use either rayon or polyester embroidery thread. The type used depends on the fabric and design elements. Polyester thread is very durable and is easier to use in the sewing process.

However, polyester embroidery thread can\’t be used on sheer or lightweight fabrics because it will cause fabric to bunch up. Instead, it\’s better suited for heavyweight fabrics such as cotton or cotton-poly blends.

Rayon thread is the best choice for designs that need to pop. This thread can produce a sharp contrast and 3D effect against fabrics. Unfortunately, rayon thread isn\’t nearly as durable as rayon. It\’s not uncommon for breakage to occur when designs are sewn onto fabric.

While broken threads normally aren\’t visible, they can become more pronounced after a few laundering sessions. It\’s best to discuss pros and cons of both with the embroidery designer to determine which is most suitable for clothing choices.

Another thing to think about when creating designs is thread color and positioning. For instance, if using white polo shirts it\’s best to avoid using colors that can bleed onto fabrics, such as red. Or, if designs have red and white thread next to one another it could result in a pink design after washing.

When possible, use no fade and no bleed embroidery thread. Otherwise, avoid placing contrasting colors together. With careful planning color bleed can be prevented, so talk to designers about available options.

Business owners can choose from a diverse selection of apparel. Popular items include polo shirts, dress shirts, jackets, and fleece sweatshirts.

The type of apparel selected will be determined by seasons and occasions. Polo shirts and short sleeve dress shirts are ideal for spring and summer months. Both are perfect for employee attire or business gifts.

Jackets and fleece sweatshirts are great gifts for fall and winter months and perfect for colleagues and VIP customers. Sweatshirts are ideal for trade show giveaways and customer appreciation gifts.

No matter what your needs for embroidered apparel it is essential to employ experienced designers. Clothing is an extension of your business and should be items that people are proud to wear.

Discover ways to market your brand with embroidered corporate apparel from Chris Arranaga of Gorilla Marketing. With over 28 years in the industry, we provide our clients unparalleled customer service and products. Learn how to dress your clients in style at GorillaMarketing.net.

Discover ways to market your brand with embroidered corporate apparel from Chris Arranaga of Gorilla Marketing. With over 28 years in the industry, we provide our clients unparalleled customer service and products. Learn how to dress your clients in style at http://www.GorillaMarketing.net.

Author Bio: Discover ways to market your brand with embroidered corporate apparel from Chris Arranaga of Gorilla Marketing. With over 28 years in the industry, we provide our clients unparalleled customer service and products. Learn how to dress your clients in style at GorillaMarketing.net.

Category: Advice
Keywords: embroidered apparel,branded clothing,polo shirts,fleece sweatshirts,embroidered corporate apparel