We can not ignore the an interesting psychological process: almost everyone when talking about ROI (Return on Investment), thinking often do not think that first of all focus on that R could think is \”return? income is how much? \”; rather than\” put into is how much? \”is not\” how to invest? \”, not to mention how to calculate the ROI.

The psychological process is the basis of economic theory: \”In reality, people are always like a free lunch (unearned), this is not because they are irrational, but because rational people always want to let others pay for their own lunch.\” – Excerpt from Paul Heyne & Peter Boettke & David Prychitko \”The Economic way of thinking, 11e.\”

With respect to pay and investment, people are more inclined to get something for nothing. Kind of subconscious mental process will be accompanied by marketing the full life cycle of the project, which led to a number of people lost results: Why ROI does not meet expectations? ROI is how so low? ROI Why instability? ROI indicators reasonable? How not to calculate the ROI of the stage? Why can not calculate the ROI?

Just want to quickly see a return, do not want to spend more time thinking about how reasonable inputs, so a lot of people in the planning affect consumers through social media strategies lost too much should be doing. So, social media marketing ROI, only the IOR: Invest the On right, Return will come. The expected return of more than and less depends on you to invest resources in the right things more than less, what kind of input, there is what kind of return. Well, in the field of social media marketing, what inputs are correct? How do I invest? We start talking about social media marketing characteristics:

Social media marketing is characterized by:

1. long-period (there is no concept of intermittent, year-round);

2. the dissemination of the contents of a large and diverse forms;

3. all the time in the marketing status in the state of interaction with consumers, emphasizing content and interaction skills;

4. Involving wide (internal, external service personnel) and team structure requires complete (the breakdown of responsibilities and clear);

5. Need real-time monitoring of the marketing process, analyze, summarize and management;

6. the target will not be the final word, you need to make adjustments based on real-time feedback of the market and consumers;

Social media marketing experience is not difficult to understand, social media marketing focus is \”Management: Content management, consumer management, internal team regiment, the management of the external team data management, knowledge management. Great brand building process is actually establish a meaningful relationship with people to improve their lives. The technology is only a means of expression \”content\”. Back to square one, social media marketing to see who is better at \”exchange\” with the target consumer group, and the establishment of a effective memories nerve chain in the mind of the target consumer group, when consumers\’ desire to buy through existing nerve The chain immediately think of the brand.

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Category: Marketing
Keywords: No ROI of Social Media Marketing