With the internet ruling the market space, every company big or small is running at a hectic pace to create their online identity and increase their presence on the web. The natural way to establish a space on the internet is to launch a website first. However what you need to understand here is that launching a website is not enough and there are many other important things that you need to take care of to make your online presence noticed. To begin with the first thing that you need to take care of is getting hold of a good domain name. This is very important because a domain name is your key to success as far as online marketing is considered. Discussed below are a few important steps that you need to follow while choosing you website name.

Get a name that’s short

This is a very important aspect that needs your special focus when it comes to choosing domain names. If you go wrong in choosing the name you could end up creating a totally wrong impression and your marketing plans could backfire. The golden rule when it comes to selecting the right domain name for your website is to get the shortest name that reflects your business interest best. A short name is easy to remember and your clients and customers will remember the name of your website easily. Longer names could be confusing and difficult to remember. However the important thing to remember here is that while selecting a shorter name you should not in any way compromise your business interests for the sake of short name.

Try avoiding confusing words

The next important aspect when it comes to choosing a domain name is to avoid names that sound and spell confusing to the people who will visit your website. Try and avoid names that have difficult spellings and can misguide the visitors to your website. Another problem that you could face in this regard is that such confusing names could even direct your visitors to other websites. People could easily make mistakes with confusing names when they type them in the address bar. If you look at some of the very popular websites on the internet one of the most important point that you would note is that their names are short, simple and easy to remember.

Getting the right extensions

The next parameter when it comes to setting up your website is to choose the right extensions for your domain names. One of the most commonly used extensions across the globe is the .com extension. However there are a lot of other extensions like the .net or the .org extension available on the internet. Though you are free to choose whichever extension you would prefer and there are some basic guidelines that are followed across the world when it comes to choosing extensions. Websites for the commercial establishments choose the .com extension while non-profit organizations prefer to use the .org extensions.

Choosing the right domain name and extension is very critical for the success of your website and you need to take extra care while selecting them.

Jack Jameson loves to write useful tips in various online blogs about choosing the right domain names (in Swedish the term is dom