When I do coaching calls or consultations, people often ask me about the best time to do publicity interviews. They also ask about the best day of the week to do interviews. They’re hoping there is a precise answer, such as Tuesdays at 10AM.

I tell them right away that’s a bad question and there is no precise answer. Most people believe that the best time to do an interview is during “drive time”. Those are the hours in the morning and afternoon when people are driving to and from work. That could be the best time. It also could be the worst time.

For example, if your target audience is little old ladies who love to spend time in their iris gardens, drive time would probably be terrible. How many little old ladies do you think listen to the “morning zoo” shows that are popular during drive time?

The more important question is – “who is your target audience”? If you say “everyone”, you’re in trouble. You don’t have a business, you have a bad dream.

The tighter your description of your target market, the better you will do. If you know your target market is married women, 25-45, your job becomes very easy. You can simply look at the demographics of the radio or TV stations, or newspapers or magazines you are considering sending your press release to. If the demographics match your target market, you’ve got a good candidate.

It’s easy to find the demographics of any radio or TV station, newspaper, magazine, website or whatever. A simple Google search usually does the trick.

So, it doesn’t matter what time your interviews are, it’s far more important who the audience is that you’ll be addressing.

Focus all your time and energy on “drive time”, which many people still believe is the best time to do interviews, and the only thing you may hear in your business is crickets if that’s not your audience.

The more you can target your audience, the greater your chances of success. Over the years I’ve heard so many people talk about how they would hit it big if they could only get on the Howard Stern Show, Ellen or any of the other major media outlets. That told me right away they didn’t know how the publicity game works.

When people talk about wanting to be on a major radio or TV show, they are simply thinking about the size of the audience. They think that size is related to success. It may be, but if the audience has no interest whatsoever in your topic, it makes no difference how many people there are, the chance of succeeding are miniscule.

But if you target your audience, you may only have 1/1000th of the number of people watching the “big” show, but your chances of success are far, far greater.

When you wisely use a little time to research your target market (or have an assistant or virtual assistant do that research for you), you can enormously increase your chances of profiting from every one of your media interviews.

Paul Hartunian is respected around the world as a leading expert on how business owners can get publicity both online and offline. His website – http://www.hartunian.com – is a resource center for reliable publicity advice.

Paul Hartunian is respected around the world as a leading expert on how business owners can get publicity both online and offline. His website – http://www.hartunian.com – is a resource center for reliable publicity advice.

Author Bio: Paul Hartunian is respected around the world as a leading expert on how business owners can get publicity both online and offline. His website – http://www.hartunian.com – is a resource center for reliable publicity advice.

Category: Business
Keywords: what is a press release, how to write a press release, how to release a press release, online pr,