Nearly every day we see different awareness videos on all kinds of social media. Many nonprofit organizations and charities are using marketing videos to raise money for their different projects and charities and most of them are quite successful raising millions in just a few days.

So what is the big secret that all these charities and nonprofit organizations are using to raise millions?

One of the many reasons why fundraising videos are so successful today is the fact that social media has greatly widened their target market. With millions of people logging into several social media platforms like Facebook and twitter, the target audience is quite huge. Once a video is lodged on any of the social media, it spreads like wildfire reaching millions of people in just a few hours. The wider the target audience the more money it will probably make.

However there is a catch, for a video to go viral, it must have amazing content that captures the audience and compels them to want to make a donation to the charity. This means that in as much as captivating the audience is important, it must also be powerful enough to make the audience want to make a donation to the charity. After all, there is no point in captivating the audience if they don’t eventually make a donation to the charity.

It is a fact that, it is much easier to move or motivate people into doing something by showing them how bad a situation is and why they need to act now rather than telling them through audio or written media. This is because although written or audio media might make them feel sorry about the situation, but ultimately, a marketing video highlighting the situation will probably get a way better response.

Fundraising videos are using stories that the audience can relate to make their videos even more compelling. Unlike print media, videos have the power to tell a story in just a few seconds and inspire feelings and emotions that eventually lead the audience to making a donation to the charity. For example, by asking questions like” would you help?” Or, “Would you lend your coat to Johannes?” the audience is drawn into the center of the problem and are almost compelled to help because it creates an even deeper connection because the audience feels like the video is directed aimed at them.

Another reason why fundraising videos are successful is that most fundraising videos are based on some sort of community where you are most welcome to join and help in making a difference or a change. Most people are drawn to the idea of belonging to a community and making a difference and it is this feeling, aroused by the marketing videos that makes fundraising videos for charity so successful.

Ultimately, fundraising videos made by charities are successful because they reach a much wider audience and compel them to make a donation by telling a story that is so moving and touching. There is no secret to it. With a proper design team, a great story for a worthy cause and a compelling video, any charity can raise money using fundraising videos.

At Media Challenge Productions, they thrive on being creative and keeping their clients happy, they believe that their work talks for itself and can make a difference! Media Challenge provides is a non profit video production company, delivering outstanding video production services to leading public sector organizations and charities. They work closely with all their clients to ensure that they get the most out of services and all their videos are tailored to suit particular needs. Video is now an everyday part of traditional online marketing including Yell, Facebook, Twitter, Google AdWords and YouTube. With Media Challenge Productions all their clients get benefit from a toolkit of skills, experience and technology.

At Media Challenge Productions, they thrive on being creative and keeping their clients happy, they believe that their work talks for itself and can make a difference! Media Challenge provides is a non profit video production company, delivering outstanding video production services to leading public sector organizations and charities. They work closely with all their clients to ensure that they get the most out of services and all their videos are tailored to suit particular needs. Video is now an everyday part of traditional online marketing including Yell, Facebook, Twitter, Google AdWords and YouTube. With Media Challenge Productions all their clients get benefit from a toolkit of skills, experience and technology.

Author Bio: At Media Challenge Productions, they thrive on being creative and keeping their clients happy, they believe that their work talks for itself and can make a difference! Media Challenge provides is a non profit video production company, delivering outstanding video production services to leading public sector organizations and charities. They work closely with all their clients to ensure that they get the most out of services and all their videos are tailored to suit particular needs. Video is now an everyday part of traditional online marketing including Yell, Facebook, Twitter, Google AdWords and YouTube. With Media Challenge Productions all their clients get benefit from a toolkit of skills, experience and technology.

Category: Society
Keywords: charity marketing, marketing a charity, non profit marketing, charity video production