If there is one theme emerging about food at the moment it is local. Locally sourced food is being promoted left, right and centre. From supermarkets emphasising that their food is sourced from the UK, to the ‘Great British Menu’ TV programme, to celebrity Chefs expounding on the benefits of your local market, consumers cannot get away from it! So now is the time to take your delicious, locally sourced food to consumers.

Local Food Festivals and Summer Fetes are an excellent way to increase awareness of your brand and increase your sales. The sun is shining, people are feeling more laid back and open to trying new things, Levitra Professional it is the perfect time for Food and Drink Festivals. There is something particularly enjoyable about wandering around a little area of greenery sampling delicious foods, wines, beers, ciders in the beautiful sunshine. It seems that in this environment people are more open to trying different things and undoubtedly develop better, more positive associations with anything they have enjoyed in the sunshine.
The first key benefit of exhibiting at local Food Festivals and Fetes is that straight away you will have an interested audience, approaching you for your products. This makes it considerably easier to sell to them, as long as you have a nice tray of samples and engage with them from the start.

A second benefit is that the overheads are relatively low. Once you have invested in a good quality folding table, folding chair or two, a small gazebo and food storage containers your only cost is the exhibitor fee. Although this may strike you as quite high, with the right storage equipment, you are likely to have a high return on investment. Plus, after the initial investment your folding table, chairs and other equipment have a long life span and will serve you for many Festivals and Fetes to come.

A third benefit is that once you have registered to exhibit at the festival or fete the organisers will promote your brand for you. Organisers of Food Festivals have large databases of contacts who will receive emails with information on the people exhibiting at the event. Your brand information will be on the website of the festival and any flyers or posters are likely to feature your brand information. School Fetes tend to send out brochures and emails to the families who attend the School and produce a programme which parents take home with them, which will include information about your business and products.

The final benefit is that Food Festivals and Summer Fetes open your business up to a new market of Brand Viagra potential customers. You get high exposure and by making an effort to engage with people at the event and handing out business cards, leaflets or having branded receipt paper you will encourage people to remember your products favourably and shop with you again.

First time fete/festival checklist:
* Folding table
* Folding chairs
* Small gazebo (for outside events)
* Food storage containers
* Trays for samples
* Leaflets/business cards/branded bags or receipts

Author Bio: John McE writes articles on a number of subjects including folding tables, folding chairs and portable staging.

Find out more about different types of folding tables.

Category: Business/Tools and Resources
Keywords: folding table, festival, festivals, summer fete, fetes