Search Engine Optimization is the new buzz phrase on the internet. This is new means for companies to win over their competition and draw more consumers to purchase their products.

Search Engine Optimization is the process by which companies get their website to rank higher on search engine pages. The higher their ranking, the more likely people will click on their link and purchase something.

Like many other things, Search Engine Optimization Kamagra can be used in a good way and a bad way. The good way is referred to as white hat SEO and the bad way is referred to as black hat SEO.

If a company practices black hat SEO, they will get penalized for it. Search engine spiders can tell the difference and they will report it.

A company who practices black hat SEO will stuff or spam Meta tags. This does not really do anything to improve your rankings and it will only get you marked as a black hat practitioner.

Stuffing or spamming Meta tags used to be used in early days of the internet to improve rankings, but it is now a unapproved method that does nothing. This is when a company lists a whole bunch of key words or phrases in the Meta tag.

A white hat company will have a simple two sentence description of the page. These are legal Meta tags that will not get you penalized for black hat SEO.

A black hat SEO company will also employ the use of hidden content. There are many ways to hide content and none of them are considered to be white hat SEO practices.

A few example of hidden content may include white text on a background or using a whole bunch of key words in comments of the HTML. White hat SEO companies on the other hand will make use of quality content.

Quality content is centered on strong, related keywords and keyword phrases. The search engine will then pick up these keywords without penalizing your for black hat SEO.

Links are another important part of SEO. Black hat practitioners will do what is called Link Farming.

Link farming is when you exchange links with other websites in order to boost your rank. Search engines examine the number of links coming into your site because it is supposed to be an indicator of how popular your site is.

Through link farming, you are trying to trick the search engine into thinking your website is more popular than it is. However, they will pick up on this.

White SEO specialists on the other hand will practice what is called inbound linking. This is simply encouraging others to link to your site through quality content. The number of inbound links are a quality indication of how popular your company is.

Inbound links are encouraged through quality blogs, websites, and other services. These are really what the search engines want to see.

Black hat specialists may also create Doorway pages. These pages are also known as bridge pages, entry pages, gateway pages, jump pages, and portal pages.

These pages are designed with the sole intent to spam the search engines with certain phrases. These pages are pages that contain only keyword phrases that link to the main page.

People then search a phrase, find the door page, and are taken to the main page. Most search engines recognize these pages for what they are and penalize anyone who dares to use them.

White hat specialists will instead include the key words and phrases into SEO-friendly headings. These keywords are then legally used and repeated in such a way that the search engines pick up the keywords, but the practitioners are not penalized for it.

If your site has become penalized by Google or another search engine you will need to discover what you have done wrong. There are several things that may indicate that you have been penalized by Google.

The first is experiencing a sudden Google referral traffic drop. If they suspect you are practicing black hat SEO, they will drop you in their rankings.

You can check this by searching for your domain by name. If your domain is not number one when you search, it is prescription cialis generic likely that you have been penalized.

After you have fixed what you have done wrong you may want to do some research to find out what you can do to rectify your standing in Google, and other search engine’s rankings. White hat SEO is definitely the best way to go.

Author Bio: Tommy Greene has worked since 1997 in internet marketing and has written hundreds of articles on internet marketing and search engine optimization for small business.He has been a guest lecturer for the past 9 years.

Contact Info:
Tommy Greene
TommyGreene09@gmail.com
http://www.leadgenix.com

Category: Internet Marketing/Search Engine Optimization
Keywords: search engine optimization for small business