One of the fastest strategies to use for increasing the hits to your web site is to integrate a Pay Per Click / PPC campaign into your advertising budget. The most popular internet advertising service available is Google Adwords. However, cialis dosages you can also look into running ads through Yahoo, Bing or even social networking sites like Facebook and Myspace.

I would start with one to begin with and once you have a firm grasp of a successful campaign – then set up another campaign with another provider.

The first thing you will need to do is determine your online advertising budget. A simple way to do this without much thought is to take 20% of what you expect to earn and apply that to your PPC campaign. This can seem quite pricey at first – because if you want to sell a $1,000 product or service – you should expect to pay at least $200 per month in online advertising for that one product or service. This is actually a minimum amount. You should be closer to a daily budget of at least $20 – which is closer to what you should be spending, but also 60% of one sale. As long as you at least break even, you will be able to learn the best process to use to produce the maximum results.

It isn’t enough to just throw up a lot of ads on the internet and hope to capture some sales. You need to attract the right kind of people (people most likely to buy your product or service) and this requires designing the right type of ad and targeting the right type of market. This process is called Pay Per Click Management.

If for example you are running a tour in Thailand, you might want to organize your ads to show up only to relevant countries most likely to have customers showing an interest in traveling to that country. A little research will tell you that more people travel to Thailand from Europe than they do from the United States. So, instead of wasting a lot of money on ads targeting people less likely to use your service or buy your product, it is better to focus on improving your Pay Per Click Management strategy.

This includes not only having your ad target the right people, but also that you provide the right keywords in your ads to ensure you narrow down your viewers to only those most likely to purchase. Your ad should be as specific as possible. Consider these revisions which start at a generic keyword and work towards a niche: Travel – Travel in Thailand – Vacation on an island in Thailand – Samui Island Thailand Vacation. Travel is just too broad – so the more specific you get the more likely you are going to have customers that are looking for your product or service. If you don’t get specific, you will be paying every time someone clicks on your ad only to have them realize it isn’t what they really want. So, to save money – make sure the people that click are the people that want to buy. Don’t waste money trying to convince them to buy.

This will still require a lot of testing and you should expect to test and try a variety of ads each with different keywords and benefits. Then, at the end of every month you can cut the fat and focus on the ads that produce the most results. Expect to invest at least 3 months in Pay Per Click Management to truly Brand Levitra get a good Tadacip idea of what works and what doesn’t.

Author Bio: James Copper is a writer for http://www.payperclickbidmanagement.com where you can find information on pay per click management

Category: Internet Marketing
Keywords: Pay Per Click Management,