Direct Mail is one of the latest trends nowadays in marketing different products and services. If done correctly, it can surely be an instrument to boost your sales and investment returns.

But some are raising their eyebrows when they hear about the use of direct mail in advertising their businesses. They don’t see much of the positive results it can bring. Many think that direct mail is just a typical mail that we send to someone but it is more than that.

Have you ever asked yourself why is it called direct mail?

Well, it is called so because it asks for a direct response from its recipients. Mail can be sent in a form of a letter, post card, door hanger, or other stuff that catches much attention. There are also a lot of factors that affect the response rate of every direct mail campaign.

Quality of the list is one of these factors. Timing of the mailing is also another factor since time of the week, month, or year that you send your mail to your targeted clients also has an effect on the response rate of the customers. Response rate is also affected with the quality of the mails that you’re sending.

Mail should have the following components like well-thought headline, good consumer benefits, well-established credibility, good offer and a good quality of paper used.

To achieve great results in your direct mail campaign, it is necessary that after every campaign you keep track on the timing, the specifics that you have done, the special offers given, response rates, and sales that are generated. Through this analysis, you can work on the things that need improvement and changes to boost more your sales growth.

While doing the analysis, don’t be fooled with very high response rates. Of course having 100 responses and 2 sales is not that impressive compared to 5 responses and 4 sales. Yeah it is good to have high response rates but generating much higher sales through your marketing investment is still the ultimate measurement of success.

Going back to the components of a well-made direct mail piece, it’s essential that you consider if the mail that you are making is actually addressing the concerns and needs of your clients. If you want it to catch much attention, don’t send out a vanilla or shall we say yellow-paged type ad. A good direct mail piece should:

1) Be personalized if possible
2) Be crafted as an ad in letter form
3) Address the concerns of the recipient
4) Be stated in terms of benefits rather than features or advantages
5) Highlight the things that set you and your service/product apart
6) Ask for a direct response from the recipient; and
7) Include an incentive to take action now.

So to wrap up, direct mail campaigns can be a great instrument in boosting your sales if done correctly. While crafting your mails, you have to always check your marketing investment and at the same time track the timing, response rate, conversion rate, and the sales generated as a result of your direct mail campaign.

If you just craft an excellent mailing piece and run a campaign often, for sure you can soar high and reach your targeted Brand Cialis sales and profit sooner than what you are expecting.

Author Bio: Marc Trimble is a web developer and CEO of West7th Design and Development (www.west7th.net). With over 18 years of internet experience, Marc Trimble helps small business and non profits succeed using direct mail and other web 3.0 technologies.

Category: Marketing/Direct Mail
Keywords: direct mail, direct mail lists, direct mailing lists, direct mail marketing, direct mail list