Many small businesses are faced with the difficult task of marketing on a shoestring budget. Besides boring tasks like stapling business cards to pamphlets, and running a website there are stronger and more effective marketing tools which are frequently overlooked. There are several marketing tools available for small business owners to create public awareness of their business.

One of the more popular marketing tools used by small businesses is creating and marketing videos. These videos are especially designed to create public awareness of businesses. Marketing videos are cheaper than television advertisement and is available to the public 24 hours a day 7 days a week. One of the biggest advantages over television commercials is that business owners have the option of adding even more value to their marketing videos by providing useful information.

If the video is informative as well as entertaining a business owner has the opportunity to spread their brand across the nation by going viral over the Internet. This is every business owner’s dream, so before making a marketing video, they need to be prepared for anything that happens as the result of their video going international.

Another great marketing tool for small business owners is creating a jingle. Jingles can create instant recognition and helps to keep your business in the customer’s mind. There is tremendous power in music and the ability it has to embed itself in the memory. This is simply an amazing marketing tool for any business. Think about various jingles you heard when you were a child. This is the same power that is used to reinforce a product or service.

The most important thing to remember is that you don’t have to make jingles corny to ensure they are remembered. Many jingles today contain the sounds that are popular. You can think of them as a mini song. For example, if your business is about extreme fitness work outs, you could write a jingle with a rap or pop rock theme.

The price ranges for jingle packages can range anywhere from a few hundred dollars to several thousand dollars. Usually once the jingle is produced it can be used for several years. The rights of most jingles can be owned once they are created which is called a “buy out”. This means you can use this jingle for a long as you own your business. Many times jingles can be fully produced and have several edits to be used on the web, television, and even on hold message systems.

Another marketing tool is using the on hold portion of your phone system. While a customer is on hold they can listen to information about your company and the product or service that you provide. If the phone system you use for your business has music try to eliminate using the local radio station or music from one of your No prescription cialis favorite artists.

It’s important to keep in mind that music that is used for an on hold message systems has a copyright. Using music that has a copyright can be considered illegal and may even be considered copyright infringement. On hold message packages can have royalty free music as background to your company message.

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Category: Business/Small Business
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