Improvement of living conditions to improve people’s consumption level, the consumption level of children’s products also will increase, Baby also will heat up, some furniture manufacturers have shifted the focus of investment in children’s car. Triad chairman Cao Jianqin Shun said: “Children as the focus of the family, children’s products in the comfort, safety, environmental protection, health is one concern among consumers. Carriage of the primary task is to create safe and suitable for the child’s physical characteristics of a strong baby carriage brand, to ensure the quality of children’s car products. ”

Baby needs brands.Previously used to use Chinese baby carrier industry of “price war” for market, now “price war” will give “the value of war”, the brand is one of the most added value. Consumers buy baby carriage, the consideration is safety, environmental protection, comfort, and this resistance is far lower than the adult children, is a wise choice. However, because the brand is the industry’s Mishap Baby, Baby stores in the face of multiple name products will lose direction, do not know how to choose. This case, the brand management is imperative.

Industry observers point out that the future baby carriage market, the brand is effective. Consumer brand awareness, satisfaction and loyalty will be deciding the competitiveness in the market. Fortunately, in recent years, companies have improved baby carrier brand awareness, such as the Little Angels, San Shun, good boy, and many other strong companies to start building their own brands, and gradually introduce advanced American and European brand management systems, and culture number of own brand professionals. Triad will continue to invest in the country along perfect store, for the shape of their products and brand image built a showcase of its flagship brand to promote child Wyatt hardcover baby carriage. Perfect triple along the channel also allow consumers to choose children’s products in the future, especially children, car no longer need to worry about the brand of choice.

Safety into Focus

With the use of child car continuously during the dangerous incident frequency of the newspapers the news side, the quality of children’s vehicle and environmental conditions to become the first choice for parents. So when parents pay more attention to car buying baby carrier safety and environmental protection, but also pay more attention to the brand. Newspapers have reported that AQSIQ spot checks show that children’s toys, children’s toys checks pass rate was 25.8%, 7 depot production stroller toys, bicycles, walkers, tricycles been “blacklisted . ” Anshan City Bureau of Quality Supervision Inspection Department, focus on the city’s major supermarkets, shopping malls within the children’s food, clothing, toys, cars and so on a comprehensive examination. Anshan City’s test results show that seven in AQSIQ found the problem of child car series production market in Anshan no sales, but also a range of security issues exist. For example: Children’s bicycles brake handle oversized, hard braking when riding, in case of emergencies on children vulnerable to risk of injury. Sampling also found that some babies do not meet the standard car look polished, not fully processed the skin edges could harm children. Baby’s quality and safety is a primary concern for baby carrier branding elements, triple along with “All for children” as the core concept of the “Children Joy” as the company’s own flagship brand, the branding aspects of the product safety release In the first place, and on this basis to create a “Deluxe stroller,” this new field, to build China hardcover Baby brand.

Tong Yue hardcover stroller the child personality characteristics reflected in the design and manufacture of baby carriage, the body simple, exquisite craftsmanship, short but not all, children can ride in the process of individuality and the release of potential. Tong Yue hardcover Baby give a child a safe and comfortable “classic childhood.”Improvement of living conditions to improve people’s consumption level, the consumption level of children’s products also will increase, Baby also will heat up, some furniture manufacturers have shifted the focus of investment in children’s car. Triad chairman Cao Jianqin Shun said: “Children as the focus of the family, children’s products in the comfort, safety, environmental protection, health is one concern among consumers. Carriage of the primary task is to create safe and suitable for the child’s physical characteristics of a strong baby carriage brand, to ensure the quality of children’s car products. ”

Baby Needs Brands

Previously used to use Chinese baby carrier industry of “price war” for market, now “price war” will give “the value of war”, the brand is one of the most added value. Consumers buy baby carriage, the consideration is safety, environmental protection, comfort, and this resistance is far lower than the adult children, is a wise choice. However, because the brand is the stroller industry, Mishaps, stroller stores in the face of the many no name products will lose direction, do not know how to choose. This case, the brand management is imperative.Industry observers point out that the future baby carriage market, the brand is effective. Consumer brand awareness, satisfaction and loyalty will be deciding the competitiveness in the market. Fortunately, in recent years, companies have improved baby carrier brand awareness, such as the Little Angels, San Shun, good boy, and many other strong companies to start building their own brands, and gradually introduce advanced American and European brand management systems, and culture number of own brand professionals. Triad will continue to invest in the country along perfect store, for the shape of their products and brand image built a showcase of its flagship brand to promote child Wyatt hardcover baby carriage. Triple along the channel of sound will also allow consumers choice in the future hildren’s products, especially children, car no longer need to worry about the brand of choice.

Safety Into Focus

With the use of child car during the hazardous event frequency reported because the end of the news constantly, the quality of children’s vehicle and environmental conditions to become the first choice for parents. So when parents pay more attention to car buying baby carrier safety and environmental protection, but also pay more attention to the brand. Newspapers have reported that AQSIQ spot checks show that children’s toys, children’s toys checks pass rate was 25.8%, 7 depot production stroller toys, bicycles, walkers, tricycles been “blacklisted . ” Anshan City Bureau of Quality Supervision Inspection Department, focus on the city’s major supermarkets, shopping malls within the children’s food, clothing, toys, cars and so on a comprehensive examination. Anshan City’s test results show that seven in AQSIQ found the problem of child car series production market in Anshan no sales, but also a range of security issues exist. For example: Children’s bicycles brake handle oversized, hard braking when riding, in an emergency situation, prone to risk of harm to children. Sampling also found that some babies do not meet the standard car look polished, not fully processed the skin edges could harm children. Baby’s quality and safety is a primary concern for baby carrier branding elements, triple along with “All for children” as the core concept of the “Children Joy” as the company’s own flagship brand, the branding aspects of the product safety release In the first place, and on this basis to create a “Deluxe stroller,” this new field, to build China hardcover Baby brand. Tong Yue hardcover stroller the child personality characteristics reflected in the design and manufacture of baby carriage, the body simple, exquisite craftsmanship, short but not all, children can ride in the process of individuality and the release of potential. Tong Yue hardcover Baby give a child a safe and comfortable “classic childhood.”

Brand Calls for Innovative Design

Really take into account the current needs of the baby carriage, little children, triple car safety for children along reassuring, personalized design is more refreshing, Tong Yuet hardcover baby carriage stroller industry, the innovative design is a sample of branding. Baby products identical in the backdrop of the urgent need for innovative design brand.With the growing demand for child car, children car particularity of the stroller company put a higher demand. Chinese baby carrier industry should accelerate the pace of innovation, as soon as possible to lead the industry trend appears more strong brands to drive carriage industry as a whole. The rise of brands will enable consumers to buy baby carriage when more convenient, secure and also to the “Made in China” brand names to compete with international brands to support.

Author Bio: I am a professional editor from China Products, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about evenflo baby stroller,measuring brand equity,infant jogging stroller, welcome to visit!

Category: Marketing
Keywords: evenflo baby stroller,measuring brand equity,infant jogging stroller,