Personalized service has become an important factor in competitive success. The 21st century, mining machinery industry entered an unprecedented phase of rapid development. Developed countries attach importance to the development of equipment manufacturing industry, not only in the proportion of national industry, accumulation, employment, contribution to account for the forefront, but also in the equipment manufacturing industry as new technologies and new product development and production to provide important material basis for modern economy indispensable strategic industry, even into the “information society” industrialized countries, without exception, attach great importance to the development of mining machinery manufacturing.

Global-scale production has become the mainstream of the development of major transnational corporations. Constantly recombination, expansion of competitive strength, the major companies have also strengthened the backbone of its business investment and research and development, constantly improve the system capabilities and sets personalized, diversified market adaptability.

Mainly in mining equipment export market, mainly in Asia, Africa and other Third World countries, exports to the low-end as the more high-end markets in Europe and America and other countries although there LIUGONG brand products to other enterprises, but very few. Compared with Caterpillar, Komatsu and other internationally renowned manufacturer of crushing machinery, crushing machinery to enhance our larger space.

In the further deepening of global economic restructuring, mining machinery manufacturing production and management are also undergoing profound changes of today, can take a favorable market, the key factor in the price war has shifted to the development of war came.

From the present point of view, International price of mining equipment production sites have been clearly different. In order to maximize the development and transfer of the developed countries continue to increase the industry’s efforts, the mining machinery products with low added value products to the market arrangements for the potential demand for production in developing countries: to adapt to changes in market demand, major producers have to take professional production, the “single-variety and large quantity” has become the way many advanced new features of production; both producer-driven production gradually to the consumer-driven Customization of change.

International mining machinery production network characterized by multinational companies led many suppliers based on complementary division of labor model. In this mode, the industry’s international competition is divided into two levels: first level, is the competition between multinational companies, such competition in the industrial chain of high-end, leading the industry in market development; the second level, is one of many suppliers in the complementary division of labor market competition, such competition in the industrial chain of low-end, and the competition of a large number in the “world factory.” The first level is the knowledge and technology innovation competition, is to obtain the higher interests of the competition; second level is the scale, efficiency, quality, cost, price competition, which subordinate the first level, the economic benefits of competition in the lower .

In getting to know the business strategy of foreign enterprises, Chinese enterprises have also come to its senses. Mining Machinery famous brand Shanghai Shibang Machinery Co., Ltd. in the development of international market experience of developed country business strategy, a good business philosophy and corporate reputation based on continuous occupation of Asia and Africa and other third world countries to expand market share, In the face of international famous brands without fear, to “R & D strategy” gradually knocking door to international markets in Europe and America, become an industry leader well-deserved. New R & D project: hydraulic drive track-type mobile crushing plant, PFW European version of the Crusher, JC European version of the Crusher, VSI5X centrifugal impact crusher (sand making new), VW high-grade stone shaping machine ( New sand making machine), MTW European ladder mill, LM vertical milling machines and other equipment, due to equipment performance and the international manufacturing standards at the same level, from equipment sales in Europe and the United States since the market favored by customers!

Chinese mining enterprises in machinery industry can scale capacity, economic strength, product technology and management level to achieve a qualitative leap forward, in Guoji market Shang triumph. However, also accumulated in the development process of independent innovation, low, high dependence on the basis of the external components, high-end products is relatively backward technology and market development capacity is not strong and so on.

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Category: Business
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