February 22, 31 and Sao Paulo state government has invested 200 million U.S. dollars reached in Paulo to establish the intention of construction machinery production base. Industry sources said, after India, the United States, Germany, the 31 re expanded store opening Brazil, drawing on its global version of a heavily marked in the global market has been initially completed the layout.With 31 global deployment of the initial completion of the international engineering machinery giants are all there on the 31 against Canada, in 1994, 31 into this field, the Chinese more than 90% of the market is firmly occupied by foreign enterprises; now, 31 to seize the domestic market, and aggressively expand overseas again.Early in March the National “” period, Sany chief executive told the paper wave an interview with China Economic Times said, “independent innovation of this powerful ‘core engine’ is leading the 31 play in the world.”

Expanded Store Opening Brazil: Global Layout has Completed Initial

“Direct investment approach, enterprises can greatly reduce the risk of cost and scale of investment and progress of full control of our own.” Wave that explained the article. Domestic construction machinery enterprises, “sea” of not more than 31 is taking the innovative “direct investment in factories” road.The China’s largest construction machinery manufacturer international strategy is: first ? products going out to enhance the brand and the international markets rapid response capability; second ? enterprises to go overseas to invest in factories; again, going out of capital through the operation of international capital, to integrate international human resources, capital, markets and other resources.

At present, 31 have completed the first two steps in the strategy: more than 30 overseas subsidiaries, the product volume sold more than 110 countries around the world. In India, the United States, Germany, the establishment of engineering machinery manufacturing base.The investment adviser believes that once again expanded store opening 31 in Brazil, marking the layout in the global market has been initially completed. With the global deployment complete, 31 will continue to deepen its international strategy, by combining the advantages of global resources to enhance their own strength. “Overseas markets in 2012 to more than 30% of the proportion.” Bo told reporters the text.

Grinding Sword Decade: Innovation in the International Map of the Kernel

1994, from 31 in the first off the assembly line concrete pump, the fate of the company bundled with innovation.1999, 31 developed with independent intellectual property rights of 37 m boom pump, before the Chinese mastered only a few countries such as Germany, have developed a key technology boom. Since then, the 31 persistent efforts, it continues to achieve 48 m, 56 m, 66 m, 72 m boom concrete pump truck R & D breakthroughs, to pump R & D in the world’s most advanced level.It is understood that, in 31 before entering the industry, China has no more than 350 tons crawler crane. 31 from 400 tons, 450 tons, 630 tons, 800 tons, 900 tons to achieve 1,000 tons of large crawler cranes. In addition, 31 still the world’s first fully hydraulic motor graders, excavators tonnage of the world’s largest … …

31 challenge in the Chinese market foreign brands, to defend national industry of war, which the Chinese construction machinery market to turn things around, China’s brand and market share of foreign brands into the original 1:9, 9:1; also makes 31 to go out strong manufacturing enterprises and international competition.The Technological breakthroughs, which 31 enterprises with Europe and America gradually take advantage of positive competition. However, equipment manufacturers, the development of innovative breakthrough is the first step of success, the product is more important by the market test. In response, the industry agreed that 31 was able to wrest market share of foreign products, 31 service innovation concept is a move to critical, 31 with a higher cost to meet customer requirements.

Prove Safety World: Soft Power Boost 31 International

“The introduction of the technology industrial base built on imperfect, even if the introduction of the technology is advanced ? produce the products are still lagging behind, so, 31 of the strategy is clear ? in deep plowing on the basis of core technologies to realize The globalization of manufacturing. “Wen Bo told the press to say so.According to industry sources, Sany Heavy Industry to break a new field, will invest a large amount of manpower, material and financial resources to carry out innovative research and development, a large number of patent applications, and then accumulated to a certain degree of punch through. A heavyweight debut of new products, many domestic and foreign counterparts often caught off guard, thus boosting sales across the board, greatly increase brand awareness.

However, if the independent innovation of this “core engine” of leading the 31 famous overseas, then the innovation from where?

In this regard, Wen Bo told reporters that the recent years, 31 to accelerate the pace of globalization, in particular, focus on building and nurturing of soft power. The first is talent. 31 has a R & D team of 5,000 engineers, one from the number of stresses, which is among the best in the industry. Moreover, 31 achieved the learning and research, in house, with eight Academy, on the outside, and Wuhan University, Central South University, Chang’an University in the establishment of a strategic cooperative partnership. It is reported that in the 31 group headquarters in Changsha, undergraduate students can reach 3,000 yuan monthly salary, graduate students can reach 6,000 yuan, equivalent to about three times the local average.

Second, incentives. 31 R & D engineer responsible for the products under the project to production and cost effective, the establishment of incentives. Such incentives, the personal interests and business interests firmly tied, R & D personnel involved into the development of innovative activities. R & D engineers can often get a few million or even million dollar huge reward.Finally, culture. “Dare, Interpreting the world, being practical, and Practice” deep Hunan culture and into the 31 corporate culture and is reflected in the development of enterprises. “Tolerance error, not allowed to re wrong.” 31 has an atmosphere that encourages innovation, in 31, researchers will not because the Innovation mistakes and blame.

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