These days, consumers enter a list of words and phrases on their favorite search engine, review the results and take the link(s) that seems to make the most sense. The problem is that, with so many websites out there, the result lists tends to become too long for anyone to be able to consider every item. Seldom, if ever, does a customer go past the few pages of results. Therefore, you need to be sure your website is at or near the top of the search results. An important part of the success of your website is increasing traffic through SEO, or Search Engine Optimization. An integral part of SEO is keyword selection and use. Here are some tips.

Start by making a list of keywords and phrases that best describe your products and services. Wherever appropriate, also add synonyms to your list.

Unless you are proficient at keyword selection and use, you will want to use a keyword tool. Many are available, although not all of them are free. Google, for example, has a number of free tools available.

You will need to strike a balance between the number of keywords you select and the density of their use. In some cases, this varies depending on how large your site is. With a short one-page site, for example, you can very quickly overuse a keyword and you can make only limited use of synonyms.

With your keyword tools, check on how often your choices are being used. Don’t be afraid to try a search test using your keywords. Do the sites in the results pages look like they cater to the kinds of customers that you want to attract?

Remember that sites that are similar to yours may be using the same keywords. The competition for web traffic is fierce. Try to be as specific as possible. If your products and services are geographically specific, for example, be sure to use the location in your keywords. Let’s say you are in the commercial lawn mowing business in Orlando. It does you no good to be visited by New York homeowners. A Google search for “lawn mowing” yielded over a million hits, whereas “commercial lawn mowing Orlando” cut the number down by two-thirds. Still too many but you get the idea. There is a tremendous amount of keyword competition in the marketplace today!

What exactly does the term “keyword” mean? Your keywords are words and phrases that you place throughout your site. When search engines “spider” through your site, and all the other sites, they notice keywords. When a customer enters a search query, the search engine reviews it against the data it has collected and the customer gets his or her results list, commonly called hits

There is a lot more to good keyword selection and use. I hope that this gets you started in the right direction. Keywords are an important part of your website’s success. And picking the right keywords just might be the difference in a successful site and a failure.

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Category: Internet
Keywords: SEO, Search Engine, Ranking,Targeted Traffic,keywords