Today, counterfeit products in the market increasingly appears, not only damaged the lives and property of consumers, but also a threat to the market position of enterprises operating behave, these illicit enterprises evil abomination. With the rapid development of the global economy, businesses are struggling to find the broad road to success, while the fake and inferior products are on the road as if this “stumbling block”, as a harmonious, secure and orderly market environment, the biggest hidden dangers , is the world’s enterprises have to face and solve a problem.

Recently, Moscow consumer market and services, the Deputy Secretary in the Moscow City Duma Vladimir � Slepak held “to prevent the illegal import of the Moscow consumer market by the destruction of fake and inferior products,” the meeting said, speaking at the 2009 Moscow recorded a total of more than 2,000 fake and shoddy products from the crime. Which, according to Russian consumers, Alexei � Koryagin President of the Association, said administrative district of Moscow 4 200 Sales of light brands monitoring sites show that “clothing and footwear in the underground production of counterfeit products account for at least 60% of the Russian market, the proportion of counterfeit shoes is about 40%. However, there are some honest and diligent operators want to work, they want to enhance their professional and legal standards. For example, ‘Dynamo’, ‘?????Wo ‘and’ jewelry ‘high-level business center proposed their own inspection of the lessee to correct the violations found. ”

Prior to that, once Moscow’s ????? markets were closed, simply because the market was discovered in China about 20 million counterfeit products. Today situation was underway, the market is in ????? found Ralf Ringer Xie brand counterfeiting, which is obviously not the first time, from 2006 to 2009, these brand products in Almaty, Germany to have appeared fake and shoddy products, according to trade data show these products come from China. Thus, counterfeiting has become a worldwide public hazard, and more food for thought is that these products appear in the domestic and international markets has seriously affected China’s international image products. China’s shoe industry, this is nothing new, it will directly hinder Chinese shoes enterprises to explore international market process.

Tempted by the huge profits that these criminal enterprises rely on the well-known shoe brand’s market influence and word of mouth, to produce low-quality counterfeit products, and almost similar prices and brands on the market selling for sale, name of Brand guise to deceive consumers to reap huge profits. The existence of these products not only disrupt a healthy market system, but also against the normal production and sale of the interests of business, but also undermine the brand’s image and social reputation, the market can be described as a major “cancer.” Types of goods gathered, equipment, advanced technology, government supervision and other objective factors unfavorable to the criminal enterprise to create a favorable environment for fraud, and weak consumer awareness and the security needs of poor desire, but also the growth trend of this share the spread of counterfeiting. The face of repeated fake and shoddy products, brand shoes enterprises must act against those disrupting the market active and stable development, undermining the image of the black sheep enterprise.

Brand shoes enterprises must face up to counterfeit and shoddy products and can not turn a blind eye on the market wanton mischief, and to fight against counterfeit goods as a long-term work to complete an investment in security personnel and other resources to speed up new product development, to brand products with higher technology content and strong confidentiality strong intellectual property protection system set up with technical and legal means to protect the product. Meanwhile, the shoe-governmental organizations should, in close cooperation with market stakeholders, the information to pass on, to detect illicit business in the manufacture and sale of dens, with law enforcement agencies to combat work to provide technical identification of counterfeit and shoddy products to expose the true colors, and full use of legal weapons to criminal sanctions for serious business. Shoe but also through media campaigns, and the dangers of fake and shoddy products brand recognition method, raise brand awareness and consumer trust to maximize the destruction of counterfeit and shoddy products, living space. In addition, government organizations should also strengthen the crackdown on fake and shoddy products, the establishment of monitoring systems and specialized laboratory testing, time to time on the market to conduct random testing of products to effectively stop the sale of fake and shoddy products. Can also learn from other countries and regions of the IMPACT model, the formation of a comprehensive range of anti-counterfeiting laws and regulations and implementing measures to deter criminal enterprise with great.

Of course, if the criminal shoe brand building can be aware of the importance of active use of superior resources to provide consumers with quality products and services, changes in the wrong mode of operation, so as to achieve good corporate brand image development leap towards a more multi-market wealth. In all good faith efforts of shoe, shoe products in China set a good international image!

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