Setting up a business, in the 21st century, is particularly tough, in the aftermath of the recession which saw many people’s lives being ruined in an instant. One morning you woke up to, death standing at your doorway with a ledger book, asking you to pay your dues. Credit foresaw our fall from grace and led us on a revolutionary streak of rediscovery. We unlearned all our business tricks and tried to set down new methods for marketing our products. In this process to go back to our roots and discover where we went wrong, man grasped that some tools of the trade still retain their business potential, for example, the business card. You heard it right, the compact, fit in your purse or pocket book, trendy yet powerful business card can led you to heights of monetary glory as you have never dreamt of.

Convincing your Customers

We have to constantly look for strategies to sell ourselves more effectively to our customers so that they find us convincing, relevant to their present social condition, buy our products and help us become rich. Don’t you wish you become a household name like Apple or Microsoft? For that happen, you need to inscribe or etch your insignia into public consciousness in every manner possible. This can happen very easily if you design a proper business card to grab their eyeballs and force them to sit up and take notice of you. You may be the next big thing but you need to reach out to your market. How does the business card function?

Places Where You Meet Prospective Clients?

Every time you go to meet a client or you are a part of a trade fair or someone steps into your shop, hand your card over to him. He will instantly notice your logo, if it’s unique and catchy, instantly you will register in his good books. But it’s not just the logo that counts. The entire design, down to the material of which your card is composed makes a heaven and hell difference to the entire image of your company.

Nature of Your Business

First carefully study the business of your organization. Are you promoting a product which is youth oriented? So you’d better opt for bright colors like red, yellow or purple to imply the creative bent of his business venture. Similarly sticking to sober shades like white or pearl grey will necessarily uphold the professional image of your company and underline the seriousness of the business concerns you deal with. One thing you should keep in mind is the effective arrangement or the formatting of the image and text in your business card. You card should be cluttered so as to render the company’s contact details illegible, which would defeat the entire purpose of publicizing your enterprise.

Designing the Card

There are even finer aspects which you have to address while designing a snazzy business card for yourself. Would you opt for a glossy paper production or would rather go for a matte texture? How does the font color stand out against the background? Would you rather have metaphorical symbols, intelligently stating the vision of your company in place of obscure official self-centered designations?

Author Bio: Simon Johnnson is the director of content for Executive Gift Shoppe. They specialize in engraved flasks and letter openers.

Category: Business
Keywords: Designing the Card,snazzy business card,Nature of Business,Setting up a business,business communicat