New Town is located in Xiao Shaoping raw water network area, south of Qiantang River in Hangzhou from Hangzhou Xiaoshan International Airport 14 kilometers, an area of 35 square kilometers, has jurisdiction over 37 administrative villages and 2 village restructuring, three communities, the resident population 4.5 million people. 104 State Road, Jinhua-Quzhou highway, Xiao Shao Canal, Hangzhou-Ningbo Railway and Zhejiang-Jiangxi railway runs through, and convenient transportation. Is a nationally renowned down distribution center, in October 1998, was named in Zhejiang Province “down town.”

Since reform and opening, with regional characteristics, as raw materials in order to feather the rapid development of domestic textile industry, the emergence of a group of grade on the scale of home textile enterprises, the town billion yuan output value of enterprises for years 13, the 50 million yuan in Enterprise 5. 2002, 6.6 billion total industrial output value, profits and taxes 380 million yuan, the export volume 2.53 billion yuan. Among them, the feather and the garment industry realized total industrial output value was 39.1 billion yuan, accounting 60.7% of the town industrial output value, sales 3.85 billion yuan, representing 66.8%, realizing profits of 265 million yuan, representing 69.7%, export trade volume reached 2.42 billion yuan, accounting for 95.7%, the main products of home textiles, bedding, down and all kinds of clothing, upholstery cushion, can produce all kinds of duvet 5,000,000, 8,000,000 various types of clothing, a variety of seat Cushion 13 million. Products, “North Swan”, “Deodar,” “Samsung”, “Victoria Beauty” and other famous brands, employing nearly three million people.

56 joint ventures within the territory of import and export trading company five, down market, cotton yarn market 2, matching well with the logistics market. Bureau of International feathers held in Beijing during the 45th annual meeting, set up a sub-venue in Xiaoshan, and visit and inspect the Xintang down and garment enterprises, Xintang called “feather soft capital.” In order to actively support the development of the industry characteristics, in Xiaoshan district government’s strong support Xintang established down area of 10.7 square km and apparel industrial park, through more than two years of development and construction, the park has begun to take shape, the town 60% of the enterprises have been concentrated in the park, 2002, entitled the “National Park township enterprises” title, Zhejiang Province, named “feather industry specializing in the production area” park in Hangzhou as compliance.

Xintang down and apparel industry, the technical equipment on the domestic leading level, there are from Japan, Italy, the introduction of quilting, NC-type computer typesetting, cutting machine, feather analyzer, needle machine. Most enterprises in the management of the ISO9000 series certification and the adoption of ERP and other modern advanced management method, enjoyed a high international reputation. To speed up the development of regional characteristic economy in 2001, established 10 years down and garment industry development plan, in the development of a strategic intent to take industrial park drive strategic, enterprise innovation strategy, marketing strategies, high-end strategic human resources led four major strategies. And to take four measures:

First, pay attention to industry research, do a good job market trends, industry outlook, product styles, and government services research, with full respect for their market behavior, encourage business decisions with foresight and scientific rationality.

Second, support for industry associations, to establish good coordination mechanisms and the normal trade cooperation mechanism, and guide the healthy development of industry.

Third, strengthening technological innovation, focus from quantity expansion to quality improvement of transformation, continuously improve the industry’s technological level.

Fourth, develop new products famous, developing domestic and foreign markets, from the original focus on the international market both international and domestic development of the transition to continuously improve the market share.

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