When you hear the word “tablecloth” what comes to mind?

For most people it probably evokes the image of a boring single coloured fabric draped over a kitchen table or picnic table protecting the wooden table underneath from any spills or damage.

For years the “tablecloth” has always received this kind of “un-special” label; a piece of material that serves a good purpose but goes basically un-noticed most of the time. A sort of unsung hero if you will.

A cloth material who’s only moment of fame comes when some comedian tucks their edge into their shirt and uses it as a napkin.

Another place where tablecloths have played an integral role for a number of years, without any special praise, is in the Trade Show Exhibit and Advertising World.

Since the beginning of the TRADESHOW, tablecloths have been thrown over display tables helping to add extra colour, protection, and style to a company’s exhibit; while at the same time protecting the display tables underneath from scratches and wear and tear.

And in even more recent years the “tablecloth” has become much more than just that. By adding visuals to one’s “cloth” a company can help to bring together their exhibit in a way never accomplished before.

The truth is that, whether it is consciously or unconsciously, everyone notices a tablecloth. And by spicing up your display tablecloth it can be the last piece of your perfect exhibiting puzzle.

The best way to accomplish this is with an EFEX tablecloth. They have many options in regards to allowing your branding element of choice to be placed on your tablecloth coverings; whether it is your company’s logo, slogan, or eye-catching image.

EFEX table covers are made from 100% polyester twill and are available in 35 different colours. Allowing you to match or blend these covers with your design colour scheme of choice. These table coverings also are fire retardant, machine washable, and can cover 4, 6, and 8′ standard table sizes.

a). X-Press Scan – This display involves the heat set application of decals which are ideal for basic 1 or 2 colour logos.
b). Screen Print – Perfect for detailed logos containing gradients or specific colours.
c). Raster Print – Best for detailed full colour printing, perfect for photographic printing and multi-coloured logos.
d). Stretch – These are fabric throws which fit a table perfectly and avoid any wrinkles.

A designed table cloth that continues on a company’s display message or company information is another key aspect when it comes to the promotion of one’s brand recognition.

One of the purposes of tradeshow participation and exhibiting by companies and independent displayers is the purpose of achieving this brand recognition. Brand recognition deals with the concept that a consumer is aware that a particular brand/company exists and that they can recognize this company/brand by only being exposed to one of the branding elements. For example, one can see the Golden Arches of McDonald’s and know that this branding element deals with McDonalds without seeing any other branding element such as the McDonald’s name or hearing a McDonald’s jingle.

In order to achieve this it is best for one to get their companies labels on everything and anything that they can.

Even more importantly in a today’s competitive marketplace a company must achieve along with brand recognition, the concept of top of the mind awareness (TOMA).

This is the concept that consumers think of a specific company/brand/product when it comes to a specific category. Or in other words when people think of your company first when it comes to fulfilling their product or service needs. For example, you are asked to think about car brands and the first one that comes to mind for you is FORD. This means that Ford has achieved top of the mind awareness with you.

Companies who advertise heavily and have the most attention grabbing ads and branding elements are the ones who always achieve the greatest top of the mind awareness.

So when it comes to the TRADESHOW world it is important to keep this fact in mind and to realize that even by branding one’s tablecloth with company logos, brand names, or images can help your company to achieve even greater brand recognition and TOMA. By paying attention to details in all facet of your display you will find that this will result in more traffic and sales for your company.

Author Bio: For more information on EFEX tabletops or retractable banners, contact a trade show specialist at Adfab Exhibits.

Category: Business Management
Keywords: EFEX tabletops ,retractable banners,trade show specialist