No matter whether you are going to build a blog dedicated to affiliate marketing, drop shipping, or your own product, it is very important to choose a platform that will enable you to add content easily. Today, WordPress and Blogspot are the industry leaders when it comes to the blogging arena. When you answer the following questions, it will help ensure that you are using the best platform for your new blog.

1) Is the Interface Easy to Understand and Work With?

If you know how to compose and send emails, you will most likely have few problems using the Blogspot platform. On the other hand, if you aren’t accustomed to posting in groups, or on social networks, you may find the WordPress platform a bit more complicated. Nevertheless, once you get accustomed to the functions on one blogger platform, you can transfer the concepts to other platforms. Therefore, even if you feel more comfortable with the Blogspot platform, you should not automatically eliminate WordPress from your list of possible platforms.

2) Are There Advanced Features Available?

Ideally, you should choose a platform that will allow you to take advantage of new marketing tools, as well as other technologies. This includes incorporating social networking information, as well as many other things that will give your blog a constant source of live content. In general, you will find that WordPress outstrips Blogspot when it comes to advanced features. For example, if you select the Atahualpa theme, you will gain access to a page menu with listing features.

When it comes to advanced features, you should also give some thought to functions that may not be seen by users. In particular, if you are going to have more than one writer work on the blog, it will be of some help to provide each person with an account. Even though both Blogspot and WordPress offer account setup functionality, WordPress tends to give you more options. On the other hand, the Blogspot platform tends to be more secure. At the very least, you won’t have to worry about continually upgrading to a new version because hackers have found yet another hole to exploit in the platform’s overall security.

3) Can the Blog Script Be Modified Easily?

Even though WordPress has an endless number of advantages, it can be very difficult to modify the basic template. Consider a situation where the theme you select does not come with controls for changing the header image or background color. If you look at the WordPress dashboard, you may find well over a dozen files that may have coding related to these parts of the blog. Without a question, if you do not have experience with CSS, HTML, and PHP, you may find that making even simple changes represents a daunting challenge.

By contrast, making changes to a Blogspot template is much easier. At the very least, you can edit everything in one file. At the same time, if you need to make changes to a widget, you can easily select an option in the editor that will give you access to the appropriate code. Therefore, even if you are not familiar with web design, you can still tweak a Blogspot template with a minimal amount of difficulty. Worst comes to worst, you can also reset the blog with ease.

During the process of choosing a blogging platform, it is very important to make sure that you will be able to manage each aspect of the blog with a minimal amount of difficulty. This includes being able to make changes to the following basic areas:

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Header and Footer
Fonts, colors, and format for posts
Background colors and designs
Number of Columns and Column Size
Login and account areas for writing teams

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Once you begin comparing the general characteristics of the Blogspot and WordPress platforms, it will be much easier for you to determine which one will give you the most flexibility in each category of interest. As may be expected, you may come across situations where one platform will suit your needs better than others. Therefore, even though you may have chosen one platform for your first blog, there is no reason to conclude that you will never want to use a different platform at some point in the future.

Author Bio: Learn how to make money blogging today. Visit Brian’s website, http://www.HomebasedBlogging.com and learn how you can make money online from blogging using social media, affiliate marketing, podcasting, article marketing, and many other money-making topics from blogging professionals.

Category: Writing
Keywords: blogging, work at home, make money online, freelance writing, social media, blogger