Today is the world of marketers! If you cannot grab a position in the customers’ mind, you will be victimized by the clutter. This clutter exists because there are millions of brands in the market today and customers cannot possibly retain information about all the brands. Hence, marketers have adopted pictorial reminder in the form of logo or insignia. Customers start associating the image of the logo with the brand and this is what precisely companies want- a regular reminder about the existence of their company! There are many ways through which marketers have been trying to position their logo in the customers’ minds.

You have given a great deal of attention to your company name and believe it speaks to who you are and what you do. Great! Now you need to wrap a graphic image around that name to carve out a prime piece of real estate in your target customer’s mind. That is exactly what a great logo design can do.

However, research has proved that the most effective method to drop a reminder is in an indirect way. This is mostly done by printing companies’ logo on gifts packages or handy stuff which is in regular exposure to customers. For e.g. pharmaceutical companies give gifts in the shape of wall clocks with their names and logos printed on, or many companies launch calendars for the same purpose.

So that customers get exposed to their brand existence as many times in a day as possible.

There can be many ways in which businesses can make their logo get a way into the daily life of customers. The best way is to provide them with gifts that could make them feel valued as well as keep your logo in their daily lives. For e.g. if a salon wishes to retain its customer for longer, can gift inexpensive things like French manicure kits, or nail polishes or shoe shine kits; wrapped in the packaging carrying their business logo. This will not be heavy on the pocket of the owner but will weigh heavily to create a positive brand image in the consumers’ minds.

One of the most effective things to place your logo at are the fist-aid-kits. These kits are always being carried when people go out camping and swimming. And most of the times, their use comes up. Hence, you can place your logos on things like band-aid dispensers, or snake bite treatment kits etc. This method is more impressionable because emergencies at such events, always remain a part of one’s memory, and whenever, they would recall it, your brands concern and care for them would get recalled too. They will always place your brand on a superior level than other businesses because your logo will remind them of your ability to avoid a disaster which could have harmed them.

Other items like getting a toothbrush kits can also be a great relief, especially at a nightclub. You can gift them with brushes which have your logo printed on it, so that even if they carry it with themselves for later use, they would be constantly reminded about the concern that your business holds for its target market. This in turn increases brand loyalty and sales.

Author Bio: If you are interested in more information, the Author shares the Radioadapter site. This article was written by the business marketer from powernetshop.at with his Autoradios site, he shares you the tips you learned in this article. The company has a large product collection on Auto accessories in the Internet.

Category: Business Management
Keywords: business,logo,marketing,sales,company,brands,powernetshop.at