Advertising without prudent planning is a waste of money and efforts. If you cannot come up with unique techniques for advertising, you can neither get your desired position in the consumers’ mind nor on the shelf in the market. Spending a fortune on advertising does not necessarily translate into clever promotion. However, money along with brain is a combination which can result in making not only an effective but an efficient and timely advertising message.

Companies today, make extensive use of all the various advertising tools available to make customers aware of their brands or products or services. In this regard, above the line (ATL) advertising tools like TV and radio commercials, below the line (BTL) techniques are used; for e.g. newspaper advertising, billboards, posters and e-marketing for e.g. advertising through the company’s website or placing banner ads on different high traffic websites.

Following are some advertising techniques which can help you in successfully promoting your product or services.

Know your competition. Be aware of everyone running a similar business as you. Undercut them whenever possible and put these prices in your ads. Find out markets that your competition may have missed. Study their ads and see if you can incorporate some of their ideas in a way that doesn’t reek of copycatting. People like originality, but that originality can be based on those who have gone before you.

Promotional gifts: One of the most effective types of advertising techniques is giving promotional gifts to your target market. This, in the first place, will make customers glad to have received a free product. Secondly it will make them use your product (if it is given as a gift), and if they like the quality they might repurchase it, therefore you can generate more customers by employing this technique.

On the internet, you can employ unique techniques to advertise your product or service. For e.g. you can use Google Adwords which offers a pay per click option. That is, you can place your ads on top right side or bottom of the Google search engine page or other high traffic websites, and pay per visitor on your website.

This method is beneficial because if somebody is showing interest in reading a 200-500 worded content and clicks on links to get more information, is likely to possess deep interest in your product or services. Hence, when you get a visitor on your website, he/she has responded to your advertising message and if your website is designed effectively, it might provoke them to make a purchase.

Another effective and low cost adverting technique that I have come across is creating your ezine articles or newsletters. These services are easy and free to use. You can have various teaching lessons like good business writing etc. which will not be viewable unless they install your advertising software in their machines. And for every download, you get paid. Thus you make people get exposed to your messages even if they did not intend to. Undoubtedly, it is a gem of an advertising technique.

Author Bio: High traffic volume is key to making profit from your website, the Author shares the Adapter site. He is using all this techniques you read in the article for his Radioadapter project.

Category: Marketing
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