To establish a market access system is to achieve a breakthrough in integration, thus gradually clear the contents of the two sides in the areas of networking and support services, regulatory relations, broadcasting and telecommunications enterprises to actively promote the integration of business conduct.In the “2007 Digital TV Industry Summit Forum”, the national deputy director of the Advisory Committee, said Zhou Hongren, triple play is not a threat to their jobs. He stressed that the triple play opened up a new world in the new world, everyone will have a “rice” to eat, everyone will have “clothes” to wear. The real fear is not a good grasp of technology development trend, the employment trend of technological development has been eliminated.Triple play to achieve, broadcasting and telecommunications industry in China will certainly be in the industry, benefit sharing context, grasp the trend of technological development, increase in capital, business and other sectors of cooperation and give full play to their strengths together to promote triple play .

Bring Opportunities for the Integration of Industry Change

National economy and society informatization process in the ascendant, for long term development of information and communication industry is undoubtedly a rare opportunity. Meanwhile, the network, changing technology and business evolution path, also industry and market regulators face serious challenges. Therefore, information and communication industry to a large market for information technology, integrated information services to improve the capacity and level.With the decline in profit margins of traditional voice services, telecom industry need to create new business growth. And responsive user demand for multimedia communications services to realize the broadband network, business diversification, personalized service is the direction of the telecommunications industry. Transformed into the major carriers a common strategic choice.

Alcatel Lucent’s latest market research results showed that the Chinese market for personal and business users voice, video, data and multimedia applications such as multiple play services show a keen interest in the survey most of Chinese enterprises and individuals expressed their willingness for these integration of business to pay additional charges.In contrast, radio and television industry faces an even more severe. Broadcasting industry to dig the network potential of providing integrated business and hope that through extensive network of digital transformation, especially in two way cable network to realize the digital transformation of audio, video, data services support, to gain a broader development space.

Experts predict that data traffic will replace the voice communication into the mainstream of traffic flow, network communications media, streaming media will become a widely used conventional form, and in the trend, broadband and triple play will become inevitable , telephone network, cable television and the Internet are the basis for broadband transmission, sharing broadband.Currently, the telecommunications industry and broadcasting industry are facing major challenges in transition and change. Transition to network convergence brings opportunity. By merging, we can fully integrate resources, avoid unnecessary duplication, promote the information society and ICT industry’s healthy development.

Integrate the Three Networks Need to Overcome Bottlenecks

From the perspective of technological maturity, there is no technical barriers to integrate the three networks; from the market demands, integration of business has become a hot market demand. At present, the three are integrated in the institutional and policy still faces some obstacles, break through the bottleneck of triple play, will further promote the development of information service to accelerate the process of social information.First, the three are integrated face market access restrictions. In 1999 the State Council issued Document No. 75, against each other broadcasting and telecommunications penetration.

Followed by the Ministry of Information Industry and SARFT jointly issued a document No. 82, requested the telecommunications sector not to engage in radio and television services, radio and television department shall not engage in communication services.Second, market reform does not affect the triple play in the process of synchronization. Reform of the telecommunications industry has been basically completed the “5 +1” system, radio and television department of the cultural system from 2006, although some changes brought about, but the overall rate does not appear to promote a qualitative change.Again, complete content management system also affects the process of triple play.China Cable Network Co., Ltd. Shen, general manager of the Army that the electronic program in network management and application management on new media that some cross, for new content, including DV, Flash, and blog network’s content management system and methods have some shortcomings .Experts pointed out that the slow process of triple play, has hampered the early people to share the benefits of the digital revolution. If you can not actively promote and accelerate the pace of triple play will not only hinder the development of information and communication industries, and will delay the process of informatization.

Innovation Should Focus on the Integration of Control

“Eleventh Five Year Plan” proposed clear: strengthen the broadband communications network, Digital television and next generation Internet information infrastructure, and promote triple play. This is an important policy signal, the government will play a leading role to lead and promote network convergence, which spans the Government’s determination to break the institutional barriers.For historical reasons, China’s telecommunications and broadcasting has historically been separate, but integration of business services, many countries have realized the telecommunications and broadcasting industries into each other. Many telecommunication experts agree call the telecommunications industry and broadcasting industry should be entered with each other, equal to compete with the open market. Of course, such cross industry competition is not achieved overnight, but gradual.From the present point of view, to establish a market access system is a breakthrough. Specifically, the break from the No. 82 document the national level, the establishment of a mutual access to the access system, clear the contents of the two sides in the areas of networking and support services, supervision relationship, to encourage broadcasting companies, telecommunications companies in the existing technical conditions with the active integration of business cases.

Apart from the institutional and policy to promote integration and innovation, the pilot should also be greater efforts. For example, in institutional change and policy before adjusting for the amalgamation of business, be considered to take charge of network management responsibilities of the industry sector to strengthen the supervision and coordination of the network, while radio and television departments to enhance the content on the integration of business regulation.Some experts believe that institutional integration is the triple play of last resort. Information specialists distribution according to point out that only institutions can really form a coherent integration of policies to address the content of regulatory problems.Although the triple play is a general trend, but to realize triple play still has a fairly long process. Integrate the three networks still face many difficulties, not overnight. Therefore, we must find the right way, push forward the pragmatic triple play.

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