Fraudulent practices are not only visible in the real world, but can also be seen in internet marketing. Thousands of customers get duped everyday by clicking on to websites and paying heavily for them. There are thousand of businesses that make use of PPC to advertise their websites. This may seem very beneficial in the beginning, but in fact is a waste of time and money.

What is PPC?
PPC or pay per click relies on purchased keywords or search phrases that send visitors to websites. In other words, you need to pay to click on a particular website. This can prove very costly since some competitive keywords require a bid of $2 to get your advertisement running.

In addition to this, PPC fraud is a common threat faced by many people worldwide. Some people may simply click on your advertisements and use up your entire budget. This truly can be very expensive.

Disadvantages of PPC
PPC has a lot of disadvantages. Some of the disadvantages are as follows:
Competitors: The major disadvantage of using PPC is that your competitors can use up all your credits without your business getting any leads from the traffic directed to your website. This can result in a lot of loss for your business. This is completely a waste of time and money for no return.

Many companies are working on ways to reduce PPC fraud, by logging IP addresses and other methods, but it is highly impossible to control such things in expanded unregulated market.

Browsers: There are many browsers that allow users to block paid advertisements. They can make use of software plug-ins to screen out or block banner ads. This will not only decrease the flow of traffic to your website but can also prove costly for your business.

This is the same case for paid banners ads too. Not doubt they are very effective in getting exposure, but a certain segment of your target audience will never be able to see your advertisements.

Smart or Biased Searches: Smart users will purposely not click on paid advertisements. The reason for such practice is that they feel that paid advertisements are merely cheating customers. Smart users know that useful and relevant information is more likely to be found in non sponsored links.

There are also chances of websites falling prey to PPC fraud. Why take the risk when they are more effective methods of promoting websites.

A Better Option
If you are looking at a better option for increasing the rankings of your website, then you can opt for SEO companies. These companies help to achieve better search engine ranking through high quality and relevancy.
They also guarantee better success for your website in the long run. If people find your website useful, they will easily link with it and increase your chances in sales. This not only gives your company a good reputation but also helps in brand building of your product or service.

The best part is that there is no chance of malpractices since rankings are given according to the relevancy of the content in your website unlike PPC fraud. In addition to this, this is far more economical than PPC or click advertising.

SEO companies are a better alternative for people who are on a tight budget. PPC requires a lot of investment and may not be suitable for newbies or companies on a limited budget. Such companies can easily make a fortune by investing in the services of SEO companies and reaping better profits.

In conclusion we can say that SEO companies are widely gaining a lot of popularity since website owners do not want to rely upon PPC methods for their promotional activities. In addition to this, PPC fraud and other malpractices are propelling more business to be on a safer side.

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Category: Business Management
Keywords: SEO,web hosting,search engine optimization,affordable SEO