Do you have a tag line of your own? Or maybe you heard someone else’s tag line or probably a tagline of a certain company? Taglines serve as a punch line that will automatically attracts the attention of a certain reader. It is very useful in some businesses either endorsing a product or a service. However, taglines are also use in other ways like writing a book, magazines and so on.

What matters now is that you don’t have to read those taglines by a certain individual or company. Instead, you are now the one who will make one. That’s going to be a hard task in your part especially if you are assigned to write one or a few in just a limited time.

Now, the question is how are you going to create a tagline? Where could you possibly refer your tagline? Lastly, how are you going to make it a catchy and strong one that will leave a trace in your reader’s mind?

There are instances where there are parts in your life that you had accidentally shouted a tagline of something you are referring. Sometimes, a unique and catchy one is a result of your creative mind. Therefore, there is no way you can’t think and write a tagline out of your own.

Taglines always picture out what the topic is all about. It can be anything, an individual, company or something that requires public attention. This way, your readers will know what your subject is all about and it leaves a certain brand in their minds that they will never tend to forget it.

Everyone enjoys writing tag lines – even non-writers. Of course, it doesn’t mean majority of us are any good at it. It’s just that the activity is one of the more interesting writing “jobs” around, being as much a source of amusement as it is a challenge.

Word Play

When putting together tag lines and slogans, a thesaurus is almost always indispensable, since a good chunk of the work will require you to look up better-sounding words that carry the same meaning as your original idea. We highly recommend you keep one at hand. If you have a quality writing software installed on your PC, it should have one integrated.

Memory Hooks

You can usually separate good tag lines from the rest of the field based on how memorable they are. As such, using memory hooks is a crucial component of any tag line, as it’s the single easiest way to make sure people keep you in their minds. The best hooks are usually poetic in nature, using rhymes, puns, word play and other similar technical instruments to achieve their goal. Yep, those poetry lessons from high school don’t sound so useless now, right?

Keep It Short

Even the cleverest, most witty tag line won’t be all that useful if it won’t fit into a bite-sized package. As such, you should strive to make it as short as possible. How short? If it won’t fit one or two lines on your business card, it’s probably too long.

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Category: Writing
Keywords: memory hooks, slogans, tag lines, word play