You’ve just posted your new event and/or wedding planning site. What do ya do now? How do you get the word out that you’re up and running and ready for business?

One way to get the word out to potential clients about your site is to post your company information on other sites. Go online and do a search for wedding and event vendor directories.

Many of these sites will allow you to post your site and company information for free. Post to as many of these sites as you can.

One of the downsides to a free listing is you often don’t get a link to your site but the upside is you can at least get your company name and some type of contact information out to potential clients.

If you do have some cash to advertise with consider choosing a couple of these sites and opt for a paid listing. With a paid listing you usually get some type of priority placement and a link to your site.

But before you sign up for a long term listing commitment with any one site check out a couple of things first. First do some research and gather pricing and listing options for several sites. Then compare what each site offers for each type of paid listing: Do you get priority placement, ability to add your logo or image to your posting, direct link to your site, e-mail link, ability to add slideshows, video, additional page with more detailed company information etc.

Once you’ve decided on which sites you want to pay to post your listing and it’s posted begin monitoring how many contact leads you actually receive from each site.

One way to determine where your leads are coming from is to simply ask clients when they contact you how they found you. Another way to find the source of your contacts is to put something like a Request a Quote/More Info Form on your site for your visitors. Be sure to include the question “How did you find Us?” on the form.

One important thing to keep in mind when creating a listing whether you’re paying for it or not is that there’s a lot of other companies just like you posting their listing on these sites and trying to get their company and services noticed by potential clients. Hey, just think about how many other companies you’re sharing space with on just one site!

So I’m sure you can see how important it is to take the time to write a really great ad…an ad that really lets the readers know why your services are unique or better. You need to tell potential clients why they should contact you rather then some other company.

Advertising is an important ingredient for the success of any new company or service. So take the time and find the best online sites to advertise your company and services.

Good Luck!

Author Bio: Gail Wise worked in the movie business for several years on such films as Jerry Maguire, American Pie, Twister others. After leaving the film business she returned to the event industry and now operates an Event Vendor/Job Referral Service Match Me Event Services. http://www.matchmeeventservices.com Referral Service Match Me Event Services.

Category: Marriage
Keywords: event planners, wedding planners, party planners, event vendors