It’s an unfortunate fact that, very often, our budgets are more limited than our creativity when it comes to our pet projects. We envision our websites taking off and becoming the next big thing on the web, so ubiquitous that they get mentioned as a matter of basic verisimilitude on television shows. The problem we often come across in the pursuit of such a goal is a budget that is limited to a few thousand, or even a few hundred dollars. What we need is cheap website design, but the last thing we want is a cheap website.

Fortunately, websites are not limited like many other forms of media, where once completed they cannot be easily changed. Websites can grow and evolve, and income-producing sites can wind up paying for their own growth. But you have to start somewhere, which means getting the most you can from an initial cheap website design, and expanding from there into the best cheap website of all – one that pays for itself.

But how do you make sure your website will grow and evolve? The internet can be a fickle place, but there are some tricks and tactics to maximizing a website’s chance of success:

– Keep at it. It seems like basic advice, but the most important thing you can do to make your website succeed is to not just give up and let it fall to the wayside. It’s going to take patience, it will take longer than you want, and there will be good and bad days. Immediate amazing results is unrealistic for a beginning business, even if you do have a bigger budget. The idea of a website that immediately takes off and starts generating incredible income…it might not be a myth, quite, but it is certainly the exception to the rule. The website that slowly but surely grows and evolves into a real money-making resource? Much more common.

– Focus your efforts. Just because you need a cheap website doesn’t mean it has to be a poor website. Your budget may be limited, but that doesn’t mean you have to be mediocre. Focus everything you can at the most important, useful, and valuable thing you want to do. Add to that later. Excelling in one field at a time is a lot easier than stretching yourself thin and trying to do everything at once. It also lets you better focus the cheap SEO you’ll need to get your website off the ground.

– Build for expansion. Even if you aren’t implementing everything you plan to at the beginning, make sure the site is built to accept it later. This is where templates can be a problem; custom website design with a web designer you know you can work with in the future lets you expand your site in any direction at any pace.

– Know your niche. Chances are there are already bigger, more popular, higher-ranked websites out there that do the same general thing you are trying to do, and they have more resources than you do. They also have their shortcomings. Learn what you can offer that they don’t, and focus on that at the start. You don’t want to be just another directory or shopping cart in an endless sea of them; you want to have some special edge that sets you above all the rest.

At the end of the day, cheap website design is not about trying to match what the big sites are already doing on a shoestring budget; you just won’t be able to. Cheap website design is about finding a niche where the competition isn’t as strong, and becoming as good in that niche as the biggest sites are across the board. You’re starting small, but you’re already really good at one thing, and time will allow you to not only get even better there, but to excel at more and more things until your website really takes off.

Author Bio: Gene Schwerman is founder and head marketing consultant for Truly Unique Website Design. Truly Unique offers cheap website design and cheap SEO services.

Category: Internet
Keywords: cheap website,cheap website design