Many entrepreneurs have the erroneous belief that if they have a good product it will automatically sell. Nothing can be further from the truth. No matter how good your product is you will sell little, or none of it, without good sales copy.

What do we mean by sales copy? Sales copy can be defined as the way you pitch or sell your product or service to your potential customers.

Online your words are your salesmen and the way you present your pitch is vital for successful selling. If you are promoting correctly most of your visitors will be interested in your products and services and can be your future customers. So your sales copy must present your product or service in the best possible light, for highest conversions.

Examples of sales copy are:

-Ads:

-Sales Letters

3 simple parts to writing sales copy for an ad are:

1.Headline: this must grab the reader’s attention and stand out. Your ad is one of many that the reader is skimming through.

2.Benefit (benefits) a classified ad can usually only fit a couple of advantages of your product or service therefore you need to project your best benefits to persuade your reader that they cannot pass up this product.

3.Call to action: an important last part of any ad is a call to action and a link to your sales page or payment page.

It is important to understand the purpose of your ad. Of course you want to make a sale, but there are actually 2 ways of doing this.

-Direct selling: direct selling should only be used for bigger ads like Solo Ads, where you can get enough space to really project the benefits of your product and services.

-Passive selling: these ads incite curiosity in your reader and compel them to take action and visit the sales page.

If I had to sum up how to write a winning sales letter in 7 steps they would be:

1.Headlines: Your headline is the most important part of your sales letter. It has the same purpose as your ad and must rivet the attention of the reader in order for the rest of your sales pitch to be read.

2.Subheadlines: many people, including myself, just skim through sales pages. This means that the second thing a reader will take note of is your subheadlines. These also need to stand out and make the reader want to read more. They are in effect teasers to arouse curiosity in the reader and compel them to go deeper into the sales letter.

3.Benefits: This is the heart of your sales letter and is where you really promote your product by showing the reader the advantages of buying the product or hiring your service. Your benefits should be so good that the reader will feel that he will be foolish not to buy your product.

4.Adding the opening story: this is where you emphasize with your reader as you expand on the problem they are facing. Your story line will lead onto the solution your product or service.

5.Adding the guarantee: an iron clad guarantee is very important to create confidence in your reader and is a strong incentive to buy.

6.Adding the call to action: when you have given your reader every possible reason to buy from you it is time to give them the price and a strong call to action.

7.Adding a PS: this is a very important part of your sales letter as this part is often read first by the reader. It should create urgency to buy and reiterate your biggest benefit.

So this is the basis of good sales copy. Of course you should always be open to changing your sales letter or ads to improve sales conversions.

Author Bio: Cathy Q is the publisher of the free newsletter A-Y-B. Full of tips and information on how to start and grow your business. To sign up for a free subscription visit http://a-y-b.com

Category: Marketing
Keywords: copywriting,marketing