Currently in our production and sales of solar water heaters are ranked in the global forefront. However, the lack of stringent quality standards, the current cohabitation entire solar industry is in a state of lower overall consumer satisfaction, industry structure adjustment needed. The recently combined its upstream and downstream from the Haier common form of domestic industry chain’s first “solar Quality Alliance” is expected to improve this situation. Experts believe that the frequency of quality problems in the solar status, the quality of Union will be promoting the entire solar industry, a major reshuffle, help, nearly half of the solar brand or face out.

As a renewable energy producing country, China’s total solar water heaters to maintain accounts for 76% of the world, but solar water heaters overall consumer satisfaction, only 53.9%. The reason is not technical level of solar energy industry is not high, but because of lack of quality standards, the existing quality of solar products and services can not meet consumer demand.

China Consumer Association Deputy Secretary-General Mr. Wu Gaohan pointed out that from the consumer’s point of view, their most basic needs of solar energy, there are two, one product is durable, and second, if there are problems, and easy maintenance. The demand for these two seemingly simple behind the request is in fact the operators of solar energy companies can do zero-defect products and services, zero defects.

The situation is present, most of solar energy can not do these two brands are not only cut corners in production there, shoddy phenomena, services are “long-awaited”, which are seriously affected consumer confidence in solar energy products. For this, the experts said, the main market is the enterprise, but the market is consumer-led to consumer demand, to achieve the quality upgrading solar energy, for industry reshuffle and restructuring is the solution.

In this case, the quality of Haier initiated the establishment of the Solar Alliance for the restructuring of the entire industry as opportunities. As an international big brand Haier into the solar industry since been insisting since the most stringent quality assurance system, quality led coalition set up the first of their status based on consumption is another measure to improve product quality.

It is understood that in order to further enhance consumer satisfaction, the current from the Source of Haier, China’s Bao Steel Joint, Kinder, GE, Bayer, Germany and other top suppliers of raw materials, establish a more stringent quality standards, and Zero Defect through to the solar energy production, sales of every aspect of this realization of raw materials, production, quality of service of a comprehensive upgrade. In addition, cooperation with downstream distributors, the quality of League also accelerated on the high quality and the popularization of solar energy products, direct re-make a favorable direction for the industry.

Relevant person in charge of China Quality Association, said Haier launched at this time, the quality of the establishment of Solar Union, and the leading provider of strategic partnerships formed for the industry, for consumers, meaning is very important. The whole process it to create the quality assurance system, improve the quality of the entire industry the feasibility of establishing a standard, but also provide consumers with a more reliable product quality assurance.

According to the relevant department statistics, in 2009, China solar water heater manufacturers has reached 5,000, nearly more than 6000 brands. But the real strength has R & D and production of solar energy companies only a handful of other mostly cottage brands, lack of innovation, imitation and plagiarism rely blindly to unhealthy competition, low sales, which is the vast majority of quality problems root causes.

Pursuit of profit, these workshop-style, guerrilla-style small businesses raw materials and components used are basically the principle of low prices, so there is often assembled solar water leakage, leakage, pressure, poor collection efficiency failure and many other issues .

However, due to the lack of stringent industry standards, it has been, by virtue of their low quality or low-cost and without the knowledge of consumers in the market to survive.

The Union set up solar mass, compared with cottage tremendous brand and even the survival of the crisis. Because solar energy through the promotion of high-quality example, Haier is an indirect solar energy products to improve market access standards. Ignore the quality of these enterprises, if not self-transformation conform to upgrade trend, bound to the adjustment in the industry is difficult to go, consumers can only be eliminated out of the market. For the solar industry, which raise the overall level is very favorable.

Establish the standard upgrade to speed up the industry reshuffle, solar mass alliance is in its own unique influence to bring the industry a huge impact. For Haier solar energy itself, the quality of League also established a “quality”. April 28, Haier 30 million solar water heaters, solar power plant in Jiaonan smooth off the assembly line. Haier Group has spent a lot production as green energy projects, solar Haier annual increase of 10 high-speed development of solar energy by 2010 only 96 days of Haier’s orders more than the sum of orders in 2009, developed specifically for the rural market value product performance particularly, since listing on the virtue of the quality, service, price competitiveness triple, leading the way in bringing home appliances market, deeply loved friends of farmers. Many rural consumers said that after the establishment of the quality of alliance, they buy value products in the addition of a reassurance.

As Deputy Secretary-General Wu Gaohan China Consumer Association said the product defect, zero defect quality will be the eternal pursuit of the consumer, the establishment of a responsible, improve the quality of alliance, not only safeguard the legitimate rights and interests of consumers a natural choice for a responsible business to protect their brand, the inevitable choice. Haier Quality Alliance was formed as solar energy, is responsible for the vast number of consumers is also in charge of their own brand, because the quality of the upgrade, no doubt, will usher in greater market Haier space, more customer satisfaction and higher brand reputation, business only to ensure the high quality of most seeking to win more customers for their support.

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