The discipline of graphic design can be defined as any form of art which involves the use of certain visual communication rules and the use of images, symbols, and words either in combinations or individually. Probably the main rule in graphic designing is to create a combination of visual elements which can send a message to its audience in a very short period of time. At present, the art of graphic designing is widely used on different industries like logo designing, business cards, stationeries, website, company logo designs, and other various illustrations.

Among all these industries, logo designing may be considered as the number one field that requires the service of graphic designing. The industry of logo designing is all about creating graphics for businesses or companies so that they can be recognized quickly. Having a good logo is very important for businesses because it helps identify what the company is all about. It is also a good way to increase the popularity of the products or services offered by the companies. Thus, the primary goal of a company logo is also to communicate the objectives and capabilities of the company through a small design. In creating these logo designs, the graphic artist must work alongside the members of the company.

Another industry in which graphic design is commonly used is the animated graphic designing sector. In this business, the graphic designers concentrate on working for cartoons and movie productions. Making an animated movie or a production with lots of special effects is no piece of cake. The graphic designers are the ones who are required to make all the designing and editing not only the still images but the moving graphics as well. In the movie ‘Titanic’, for example, the scene when the ship crashed on an iceberg is created through graphic editing and imaging. In generating a 3D virtual world effect, the pixels of the scene which needs to be shown on the screen must be identified first before the need for editing so that the edited part would look very realistic. Three dimensional scenes are often done with computer graphics software. Due to the popularity of 3D films and cartoons nowadays, graphic designers are very much in demand and lucky for them they are always involve with multi-billion movie companies.

Another industry which needs the use of graphic designing is the greeting cards sector. At present, there are already lots of businesses that focus on the business of manufacturing greeting cards. Today, globalization has caused the birth of more special occasions thus increasing the need for more greeting cards. Graphic designers working on this area are not only tasked to create printed greeting cards but also online cards as well.

In doing a graphic design there are rules for layouts, balances, and colors to follow. In terms of logo designs for corporate companies, for example, the maximum number of colors which can be used on the logo is only up to three. Going over this number will make the symbol look too animated and can make a confusing position. Images, texts, and shapes should not be cluttered because graphic designing is all about organization of texts, graphics and other combination of art to make a simple, strong and effective message.

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Category: Arts and Crafts
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