The first thing that comes to mind when one sees Abercrombie images is that they are very daring and overtly charged with sexuality. There is always a lot of nudity and semi nudity involved and there is also the insinuation of a carefree collegiate lifestyle involving a lot of sex. Abercrombie images have also caused a lot of controversy because they have sometimes been viewed as racist.

What a lot of people do not understand is that the clothing retailer Abercrombie & Fitch takes great pains to cultivate this image. It is very common to come across sexually suggestive pictures in their advertising campaigns.These representations are consistent across different advertising campaigns that this company has done and it helps to build brand recognition easily. This has led them to be subjected to a lot of litigation mostly because people feel that they are exceeding the bounds of free speech with their images that can easily be viewed by impressionable young children. There have also been plenty of police complaints against stores that carried the provocative pictures.

While Abercrombie images have got the company in trouble with the law, they are just the right thing to help the clothing retailer connect with its target audience. The customers of this brand are young people between the ages of 18 and 22 who identify with the messages given out by the advertisements. They willingly buy into its message of rebellion and breaking the rules of morality because this is perceived to be ‘cool’. The other aspect that they respond well to is that the Abercrombie images convey an image of privilege and youthful fun. The images perceived as overtly racist could just be a way to get people to start talking about uncomfortable subjects.

The company’s website furthers their claim to be able to speak for the young generation. Apart from the Abercrombie images that customers have come to expect, it also has a lot of fun things to do. Visitors can download music and screen savers. Visitors can also navigate away from the website towards other sites that reflect their interests, such as sports.
Of course, the company has had many well publicized brushes with the law in connection with its advertising campaigns and hiring practices that were considered to be racist and biased towards white people. At first the company defended itself saying that the image it portrayed was All American, but it has had to step down from that position and make the necessary changes to the images displayed in its advertisement campaigns as well as in store promotional pictures.

On the whole, Abercrombie & Fitch has managed to build its brand by pushing the boundaries of what people consider conventional and decent. As a result of this, it has managed to hold its own against competitor brands for as long as possible. One thing can surely be said and that is every time new Abercrombie images are released they are sure to be a talking point all over again.

Author Bio: I am basically a graduate at the University of Hamburg and you can get awesome articles and valid information from the ones which I submit specially for you to take a look at. Check out Abercrombie Images, Abercrombie Graphics or Abercrombie Pictures.

Category: Arts and Crafts
Keywords: Abercrombie images, nudity, Abercrombie & Fitch, advertising campaigns, controversy