With hundreds of cottages for rent in Europe, the competition is getting fierce. What used to be a niche business during summer has become as popular (if not more popular) than the more common hotels and resorts. This begs the question, then–what can you do to rise above the competition and let everyone know about your comfortable, well-maintained cottage?

The answer lies in two simple words: advertising and marketing. With the global reach of the Internet, you now can let everyone learn more about your cottage, its different amenities and what makes it a cut above the rest. Below are some simple and easy tips that can help you effectively market your cottage to potential customers.

1. Create your own website. Making a website or even a blog is a simple and affordable way to let everyone know about your cottage for rent. Take good photos of your cottage–from the exteriors to the interiors and list down all the amenities. Make sure to highlight the best qualities of your cottage, such as magnificent views, free homemade breakfast or a nice veranda. Include your rates and contact details in your website.

2. Beat your competitors by including additional services or amenities. Look at the websites of your competitors and take note of the things they have that you don’t. Use the information that you’ve gathered to inspire you to improve on your cottage. If other cottages for rent in your area have refillable coffee included in their services, think of giving that to your clients as well.

3. Think of different promos to entice people to rent your cottage. Everyone chooses which gives him the more value for money when deciding on where to spend his hard-earned money. You can give exactly that if you advertise special promos on your website. You can, for instance, offer an extra night’s stay if customers book during the off-peak months. You can also give discounts for those who book for more than 5 nights.

4. Send regular emails and updates about your cottage to your friends. Compose emails and take photos of your cottage and the improvements you’ve made on it. Send these to your friends every month so that they can also send these to their own friends and relatives. Word travels fast through the Internet and news of your cottage might reach as far as Asia.

5. Give a free night’s stay to popular bloggers in your area. Get list of the most popular blogs near your place and email the owners of these blogs that you will be giving them a free night’s stay in your cottage. Tell them that you would like them to experience all the best amenities and features of your cottage for rent. They can, in exchange, blog about the experience. The readers of these blogs will then be able to know about your cottage and its different amenities.

There is a wealth of resources available online that you can use to market your cottage effectively. Use the tips above to help you reach a broader and wider audience around the world.

Author Bio: Market your cottage effectively by using our website. You can get your cottage listed in our site to boost your business.

Category: Travel
Keywords: cottage, cottages, self catering, guest house, hotels