Marketing is one of the departments most essential in any company or business. Since this is the department responsible for attracting costumers and clients to avail of your products and services. Applying for a marketing position or any job positions for that matter requires you to know the job description of the position or at least an idea about the position that you are applying for.

Some of the marketing job positions that are available and are popular today include a specialist for public relations, a marketing manager and an account executive for an advertising agency.

A public relation specialist or a PR specialist is also known as a media or communication specialist. They have different roles to perform depending on the kind of company they are working for. Generally however, a PR specialist’s primary goals are to spread information about the current policies of the employers of the company and ensure that the employers have a good image among the clients or customers. They are also responsible in handling the relationships of the company towards the media, community, government and the consumer.

Marketing managers, on one hand are people who are responsible in developing, establishing and maintaining various marketing strategies to achieve the goals of the organization or the company. He is thus responsible in managing and coordinating the employees under the advertising, promotions and marketing departments in the company.

Performing and analyzing market and customer research and conditions of the current market are also part of the responsibilities of the marketing manager. Apart from that, getting and analyzing the information about the competitors in the industry is also an important duty that the market manager should do.

Lastly, an account executive job for an advertising agency is a job position which ensures that a harmonious relationship between the client and the agency is achieved. He works hand in hand with the creative team assigned for a particular client and the client. He coordinates the desires of the client to the creative team and ensures that the creative team is able to come up with an advertisement that complies with the demands of the clients. Ensuring that the agency gets the clients and giving advice to the client on the particular packages that the client can avail depending on their budget is also part for the roles of the account executive. An account executive’s responsibilities may also vary depending on the type of company although for an advertisement agency, the mentioned description follows.

Knowing the description for a particular job position will equip you with additional information that you may include in your resume and may even make you more prepared for your interview. So before writing your resume and cover letter, make sure that you know the job position that you are applying for. This will definitely help you prepare more, since you already have an idea on what your possible employers are expecting from you. So, searching for the description of that job position is very important.

Author Bio: Loren Yadeski, author of this article is also interested in job descriptions and recommends you to please check out best job descriptions if you liked reading this information.

Category: Jobs
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