Online marketing is quickly becoming the key marketing channel for many businesses, and at its heart lies effective, affordable web design. London companies looking for web design, however, find themselves faced with a bewildering array of possible suppliers, all claiming to offer superior services in web design. London is a big place, and represents one of the highest concentrations of web design suppliers in the UK.

With digital marketing continuing its growth (often at the expense of other channels such as offline PR), London is home to an ever-increasing number of web design companies. Spring Digital, based in the City of London, offers the full range of services in addition to web design, including email marketing, public relations, social media consultancy and conversion optimisation. Richmond-based Internet Dreams also offers a broad service portfolio, with a strong emphasis on web design but also encompassing advertising, branding and SEO. Datadial, in Hammersmith, positions itself as a full-service online marketing agency with capabilities in SEO, reputation management and link-building.

London web design agency Dhub is headquartered in the centre of the capital. In addition to web design, the company offers high-value related services such as 3D visualisation, print design and digital marketing. In terms of web development services, the company offers creative web design, Flash websites and animations, interactive brochures, content management systems and eCommerce solutions. Its clients include leading UK brands such as Barclays, Cable & Wireless, Dell, Hertz, Microsoft and Yell.

What are the key issues to consider when selecting a web design company in London? The size of the agency is a key concern when choosing a supplier for web design. London, as a major cultural and media hub, offers a higher-than-average number of larger and full-service web design agencies. These major players are often the natural choice for leading brands or larger organisations. However, for the vast majority of web design clients, a smaller London agency will be just as effective. Provided the supplier has enough staff to provide a consistently reliable level of service, and enough dedicated web designers to meet the clients need, there’s not much point in paying for extra capacity that adds little value to the actual web design. London SMEs, therefore, may well find that a smaller player offers the best balance of quality and cost.

Another key concern is the breadth and focus of the service portfolio – the capabilities offered in addition to web design. London web design agencies typically offer much more than just web design. London clients will usually be looking for much more than web design on its own – the website, once designed, will need to be optimised for search engines and promoted through channels such as social media, PPC advertising and perhaps affiliate websites too. All these disciplines require specific skills, which the best web design agencies in London will have in-house.

Does your web designer actually need to be in London? Many companies have decided to turn to low-cost economies such as India for their web design. London, they reason, has simply become too expensive. However, buying web design in this way may prove to be false economy. Your web design needs to reflect every aspect of your business, and sometimes the subtleties of your value proposition are difficult to communicate to a web designer from a different culture many miles away. It may be that, in terms of long-term business benefit, you will achieve superior ROI by choosing a web designer in London.

Author Bio: James Marshall, Creative Director, wrote the Article ‘Finding quality web design agency in London‘ and recommends you Google ‘Dhub’ for more information on finding a design agency in London.

Category: Internet
Keywords: london, design, agency, web design, 3d visuals, branding, marketing