Recently, by the China Fashion Color Association, China Textile Information Center, China Fashion Alliance and wave-hui shoes Co., Ltd Fujian jointly organized the first International Youth seven wave-hui Fashion Design Competition Call is in full swing in progress. This is a seven-hui, following a wave of youth sports equipment in China R & D base color, the color in another first to the international youth movement with the young and trendy fashion with the stage attempting to strengthen the brand through the design competition and consumer interaction, from
of colors in the minds of consumers leave the brand image.

The “once more color,” “Colorful children’s shoes” and other slogans have become this year’s 361 ?Kids, the Friends of the order will be subject foot. As the 36 once (China) Co., Ltd. Kids Center for Chan Chi-sing said the cause of color is an important part of fashion elements, children’s brand should enable the performance of childhood childlike colors, rich color visual impact by showing childlike, fit children “the future vitality, hope, brilliant,” the spiritual aspirations.

Today, the concern for color, gradually warming up in Quanzhou children’s shoes.

Throughout the past two months, ordering children’s shoes sizes, colors as the main theme of the market order at the meeting.

The color of the attention has now been more attention to children’s shoes industry, color is becoming a marketing tool. For example, the foot will be friendly to its Liaodike colorful imaginative series of children’s shoes shock the audience.

The 361 children’s clothing is the following spring and summer of 2010, orders will be “multi-color once more once childlike” after another to the theme colors. “We found that the use of a large number of contrasting colors not only show the first 361 ?movement unique children’s clothing, so that 361 ?Kids are different from other children’s clothing market differentiation labels affixed. Kids in the 361 at the orders of goods, We have two consecutive terms to the theme colors, with different colors representing different story line background display shoes combined, extended color connotations. because we found that each color brings kids with all different emotional experience, not only out of Department of Traditional Sports Kids and Designing relatively dark, rich colors through visual impact to show innocence and childlike, a further interpretation of 361 ?’love more than once, more than once playful’ brand connotation. “Chih-Cheng Chen Tan Road.

In addition to ordering around the colors have appeared, had won the China Youth Sports Equipment R & D base color of the seven wave-hui of China Fashion Color Association, more hand seven wave-hui introduced the first International Youth Fashion Design Contest.

Fujian wave Hui Chen Jinbo, general manager of shoes, said as the “color of the China Youth sports equipment research and development base”, the next seven-depth study of wave-hui to young consumer market trends, the China Youth Fashion Design to provide more color performance advice and technical innovation, and trends through regular surveys, research, forecast and release to lead the consumer to enhance the innovative capability of Chinese youth apparel and fashion competitiveness.

Recommendation:

Color present in our lives. There is a saying, distance, color, close look at flowers. Survey data had indicated: the color of a single product will lead consumers to buy 75%, not including the shape, form or material, at no additional cost, based on the design by changing color, you can bring to the product of 10% ~ 25% of the value-added.

China Fashion Color Association of Color Director Dr. Xia that color is the only the lowest cost to maximize the value of the design elements. For example, developing an innovative fabric needs early R & D, market research, post-investment, but make good use of fashion colors, and are often able to give new vitality, promote sales, it also can enhance the brand image.

This is often based on visual impact of children’s wear, children’s shoes had appeared fuller. In short, children’s wear, children’s shoes also need to learn the use of color, color adjustment through the child psychologist.

“Only with different colors to express the psychological growth of children, color is often used to express the change in children at different stages of the emotional needs of child development play a role in guiding the direction.”

Dr. Xia example, child needs at different stages of growth supported by different colors, a child should not be too bright with color, need to use some soft colors to meet the visual needs of children. When children grow up to six-year-old, you may need to use some red, relatively light-colored yellow line, so that children feel in the growth of enthusiasm, lively, positive life.

Quanzhou concern for children’s shoes starting the use of color, it should be for the local children’s shoes industry, Dah Sing another upgrade. At least they are beginning to realize that, the product and packaging can be fully used to enhance the value of color, the color can become the core concept of corporate image recognition.

Of course, the Fujian Association of children’s products that the Secretary-General Chen Shuqing, adult shoes than the domestic marketing of skilled use of color, children’s shoes enterprises for the use of color is still in its early stages, or even blank. Industry said that although R & D base color has begun to appear in the shoes industry, Quanzhou Although companies are increasingly concerned about children’s shoes to the color of marketing, but have not been able systems.

Chen Shuqing that, at present, Quanzhou, children’s shoes on the use of color is also just stay in the product design, especially popular this year only color shoe, try a bold display of product packaging brilliant color combinations, but the color became more common, not only embodied in the product on all aspects of the brand will be imported in color planning.
Case

1. Color marketing for the product planning.

Foot Friends Liaodike conference, dazzling colorful is the biggest new features this season, a lot of use of contrasting colors highlight the Liaodike’s different, not only has the distinct elements of the movement, but also intensive leisure, fashion, and so will the trend children’s shoes genetic. It can be said, from Italy to the international fashion market is different from other children Liaodike product label affixed clear differentiation.

According to reports, Liaodike new season with a different background story display of goods, extend the color content. Strong yellow, bright orange and light blue pass for the children excited and lively, enthusiastic positive and hope; the pure white, the black smooth transition to the natural, minimalist and pure state of innocence and beauty, each color bring kids with all different emotional experience.

Liaodike brand operators, general manager of Fujian Province, full of Friends of Sports Journal of Interventional said Liaodike brilliant season boldly colorful new series of visual impact through a rich color to show innocence, childlike, children fit for the future energetic demands of spiritual hope, and further interpretation of Liaodike “Support is the best love” brand connotation.

2. Color tone of the brand marketing for the expression.

Jumping performance in childhood use of color and fun, but also with “multi-color once,” a further interpretation of the parent brand’s brand content, which is 361 ?Kids brand positioning of the two birds with one stone is wonderful.

The order at the meeting, 361 ?around the children’s clothing brand agents to show a colorful image of the store terminal, playful abundant. Chih-Cheng Chen told reporters without taboo, the idea came from “M & M” chocolate packaging design, orange, apple green, soft powder with a variety of brilliant colors up “M & M” chocolate bag feels warm and hippies, this feeling very much in line 361 ?Kids brand positioning.

“So, we will in accordance with the ‘M & M’ chocolate wrapper color coordinated with, and after numerous tests, the final design this 361 ?Kids terminal sample image of the store, to the parent brand orange door first main colors, white as the keynote blend of the other cute colors. In this way, 361 ?Kids terminal to meet the campaign brand image stores not only the display of simple needs, but also highlights the 361 ?to playful children’s wear brand stores mainly personality style. “

Author Bio: I am a professional editor from China Suppliers, and my work is to promote a free online trade platform. http://www.frbiz.com/ contain a great deal of information about retractable skate shoes,ballerina style shoes,vans canvas shoes, welcome to visit!

Category: Business
Keywords: retractable skate shoes,ballerina style shoes,vans canvas shoes,