So, you’ve done some great SEO (search engine optimization) to build traffic to your website.

But are you making the sales or growing your clientele?

That’s what ‘conversion’ is all about. Converting visitors to take action, to learn more, and to make purchases of your products or services. To convert visitors into buyers, here are a few tips we use and some we’ve learned from a few experts:

1. Be certain to add Google Analytics to your site so you can measure where your visitors come from, which pages are most popular, which percentage of visitors actually purchase items from you & other critical factors that can be analyzed to convert traffic to sales. Sign up for free by searching “Google Analytics sign up”. If you need our programmer to add this code to your website, just email us a request.

2. Build your Social Network outreach (twitter, facebook, linked in, etc.). It’s free, but you should devote a half hour daily to learn to maximize it’s potency for your business. We’ve a tool to save you dozens of hours by showing you exactly how to set up your social media to make it work for you? You’ll find it on our services page at allison bliss dot com.

3. Create a blog, free report, ezine, downloadable pdf with instructional info, or free ecourses to test which work best to get your web visitors converting to purchasers?

Why?

If you add up the long term value of a typical client, you may find for small professional service businesses that they’re worth $4,000-$50,000 over the course of a year.

If you’re only getting 1 out of every 100 web visitors to convert into a client you’re not making your ‘conversion tools’ work hard enough. Let’s say you test different tools (i.e.; a webinar instead of a free report, or ecourse instead of an ezine, for example) and increase your sales to a 3% conversion. You’ve just turned $4,000K into $12,000/yr. (thanks to internet expert & trainer Tom Antion for this lesson!).

4. Build your Affiliate income. Let’s say you’re a writer and I’ve got a great service that benefits your clients or web visitors so they stand out from the crowd (that’s called “positioning” in marketing parlance).

For each package sold through your site, you might receive a $200 commission. And best of all you helped your clients at the same time. Win-win, right? And you didn’t even spend 2 minutes doing any work. Ahhh, now you get the picture!

FREE TIP: The top affiliate sales experts recommend that the best affiliates MB>sell ongoing ‘residual or continuous’ sales products – like classes or subscriptions for which people pay large monthly fees. That way, you get continual monthly commission payments. And over time, this adds up! But I suggest you start with products or services you personally recommend and know will help your clients.

So, who could you partner with that has these products on their site that you could be selling? Maybe you work with a transcriptionist who could help your legal clients. Or maybe you sell a series of CDs that train people on dog behavior tips and know a vet who would love to sell your CD’s on their website. Put some brainstorming into it and watch your income grow.

FREE TIP: if you need a super inexpensive, easy-to-operate shopping cart to make this work, I recommend this one. And I’m an affiliate so if you sign up through that link, I’ll get a small commission. Need a video to learn SEO (building your ranking on Google)? Visit our store page at allison bliss dot com.

Go forth and prosper: Follow Your Bliss . . .

Author Bio: An award winning marketing & communications agency, Allison Bliss Consulting offers marketing plans, social media, design, writing, websites, SEO, internet marketing & advertising to clients from Fortune 500’s to start-ups: Apple, UC Medical, Center for Aesthetic Dentistry, and other service industries. In media, Allison worked with top talents, including Bobby McFerrin, Francis Ford Coppola, and Robin Williams. http://www.allisonbliss.com

Category: Marketing
Keywords: web sales, conversion, marketing