Building Effective Web Pages – Do Search Engines Really Understand Them?

Even though you might have designed a great website which has plenty of good products, comprehensive content and good customer service, there might be various reasons why search engines like Google would not give high rankings to your website. There are several different reasons why the websites are not listed even though they might have good quality content and might be visually appealing. Given below are a few reasons which will help you understand the concept better:

Meaningless Content for Spiders

The search engines use very simple software in order to crawl the web pages. These spiders would not be able to see anything which has been displayed in terms of images. Multimedia elements, JavaScript and flash elements are useless for these spiders. If the main text content of the website is displayed in Flash, then the website would be completely meaningless to these search engines. Also, if the navigation is completely JavaScript, then search engines might not even be able to find these pages at all.

Major Errors in the HTML Code

Almost every web page would have some errors in the HTML code. Small errors can always be handled by the search engines, however, there might be some errors which can prevent the search engines from indexing the pages. A tag at the top of the page will indicate the end of the page to the spiders even though the main content has not yet been indexed. It is always essential to verify HTML code of the pages with the help of a validator tool in order to avoid any problems.

Missing Elements in the HTML Code

In order to get high rankings for keywords for the web page, the keywords should always appear at the right places on the page. A keyword in the title of the web page always helps. There are also quite a lot of other elements which can decide whether or not your website will get high rankings. All of these elements should be double checked and used correctly in order to get good rankings. The web pages should be analyzed effectively and you should have a basic understanding of how and where to use the keywords effectively.

Wrong Status Codes

There are quite a lot of web servers which might be sending wrong codes to the visitors as well as search engine spiders. Whenever a search engine spider would request a page from the site, the server will have to send a response code. The proper code that is supposed to be sent is “200 OK”. However, in some cases the server might be sending a 404 or a 302 code to the search engine even though the web page can actually be displayed in the web browser. If the right code is not sent by the server, the page would not be indexed by the search engine. These were a few basic points that should be considered when you are building web pages which are effective, interesting and which would be understood and indexed by search engines.

Author Bio: Carl Olms is the owner of AZ73 LLC, a marketing company specialized in promoting well known companies using coupon codes.

Category: Internet
Keywords: search engines, engine optimization,SEO,