Wine concern the new national standard GB15037-2004 has introduced the draft, and is expected to be enacted during the year. It is reported that the new national standard in the older GB biggest difference is that the stringent requirements of raw materials, origin, year of production, variety, etc, and in raw materials, unqualified vendors will be cleared out.

“The new National Standard issued by the domestic wine market will be standardized, shoddy, confused identity, import foreign wine and bottled wine posing as real estate is expected to be stopped and such phenomena. The most profitable high-end wine market, will welcome a few great strength, a high-quality raw materials base of the wine competition between brands. “Comments on a trade.

Reporters found that the three domestic wine brands have been brainer, have come up with their most dominant real estate wine products, pre-empt the important markets in South distribution, a high-end wine market over the fierce battle, the forthcoming New Year , started before the Spring Festival season.

This year, the South China high-end wine market competition among several major brands have been simmering. Long-term firmly occupy the top spot in the South China market, COFCO Huaxia Great Wall Wine, the highest domestic price A, red Chinese Portuguese Park City just finished laying, and Changyu and Dynasty will go hand in hand, began to southern China’s high-end launched a fierce attack the wine market.

This reporter learned that, due to play the card of the Chinese Portuguese origin Park A, red in the South China market breakthrough is expected in order to ensure continued delivery market in South China, COFCO Huaxia Great Wall Wine Co., Ltd. is from the north and other regions of the domestic allocation of market concentration, ” Huaxia Vineyard A, red “support southern front, double the amount for New Year’s Day before the Distribution Issues. Earlier this year, Changyu has a high-profile claims to use 20 million yuan broke down the South China market; Not long ago, they came to invest tens of millions to build the largest snake Pearl grape production base. The dynasty to the south China this year to intensify the pace of advance.

As we all know, South China wine market has always been the “Great Wall” of the world, while COFCO under the jurisdiction of the three “Great Wall” (commonly known as “China Great Wall”, “Yantai Wall” and “Shacheng Great Wall”) in particular, “China Great Wall” the largest market share in South China, and its products cover almost all from the high to middle and low space, combined with its 15 years on the South China market, the depth of cultivation, has a very high degree of brand communications. Before, Changyu and Dynasty have tried to capture in South China, but not ideal. This year, Changyu and Dynasty’s massive south, and is widely regarded as Changyu of the “Great Wall” launched “the second round of attack.

This year early in July 2004, held in Guangzhou, the Guangzhou trade fair wine and drink products, the Chinese Great Wall announced: just won the only international professional tasting special gold medal of the “Chinese Portuguese Park A, red,” a comprehensive listing of official in southern China. Is limited because of the wine produced in China the Portuguese Park A, micro-climate group, a unique wine and water the sun, so that quality and worth very prominent, price of 400 yuan. Great Wall of competitors – has concentrated on the high-end market dynasty wine and wine area in recent years to gradually increase the intensity of Changyu positive response. Can be said that China Portugal South Park A, red in the full listing of the wine region in the war from the previous low-end, rapidly burning to the end.

Driven by three major brands, other brands also herd phenomenon of domestic wine, they have launched in South China, “the expensive wines.” 1:00 emergence of the “collective fly” the industry of fever. It is reported that Suntime, JLF also invested 300 million yuan respectively, and 200 million yuan, in Penglai Winery building, ready to produce their “chateau wine.” Particularly red wine, “the civilian population movement” advocates Suntime, in some big push, “Tetra Pak” after, have suddenly turned gun, aimed at the rapid warming of the high-end wine market. Not long ago, new heavens and sales general manager Kim Wai in Guangzhou known, from the fourth quarter, the company will “embrace” high-end liquor market, the impact of five million yuan.

Insiders pointed out that, while high-end wine, when the market evolves, some do not have the high quality of this wine also pulled up the price unreasonable, to squeeze into the high-end wine market, forming a Zhicijiagao of “high wine”, not only harm the interests of consumers back to fledgling high-end wine market, an increase of domestic chaos.

Guangzhou and Shenzhen in the number of large supermarkets and liquor wholesale markets found that some had never heard of the brand, and even brand name beside the “Li Gui who” have openly the beautiful wooden box wine shelves the price is not actually a little lower than the brand of wine.

China’s previous high for the emergence of hot wine, liquor sales, Guangdong Province, Deputy Secretary Zhusi Xu said, “high wine” does not mean “high-end wine,” high-end wine is “quality” plus “brand” product. After so many years of development, China’s wine grape growing techniques and technology has greatly increased, together with (grape and wine) the accumulation of years, Chinese real estate’s fine wines and international wines match already. Facts have proved that China’s high-end wine production time and the conditions are ripe, while the overall level of the international wine industry still has a gap. He said the Chinese wine production last year only 340,000 tons, equivalent to the world’s fifth largest wine producer 1 per year. This wine in the international arena and China’s overall brand image inconsistent, but also shows that China has great potential for high-end wine market.

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